Actual home Zhang Yu: positioning high-end
Zhang Yu, deputy general manager of Shijiazhuang Direct Store
The news that "the home of the house is stationed in Shijiazhuang" has caused widespread heated discussion in the home market of Shijiazhuang. Some people in the industry shouted "Wolf is coming" goodfeel, thinking that the entry of the home is bound to make the Shijiazhuang home market with fierce competition more "wolf" smoke; others said that the actual home in Shijiazhuang will aggravate Shijiazhuang home building materials The competition of the industry is on the one hand, but the competition will promote the upgrading of the home industry and embark on the road of rapid development, and the benefit will be the vast number of consumers.
[Reporter]: Hello, Mr. Zhang, please briefly introduce the development process since the establishment of the Shijiazhuang direct store project.
[Zhang Yu]: The Shijiazhuang project preparation team has been established for more than two months. Today we held this very grand investment luncheon. As of now, the alumni record, the investment project of the actual home project has basically ended, the number of registered brand manufacturers has reached more than 700, more than 1,300 brands. There are also many well-known first-line brands at home and abroad to introduce Shijiazhuang for the first time. After today's investment appreciation meeting, we will carry out the brand placement at the end of September, because there is a very strict access system in the home. It is expected that the Shijiazhuang direct store will be grandly opened before and after New Year's Day.
[Reporter]: What is the specific situation of the actual Shijiazhuang direct store project?
[Zhang Yu]: Actually, Shijiazhuang Direct Store is located at the intersection of Jianhua North Street and Guanghua Road. It enjoys convenient transportation and is located in the traditional business district of home building materials. It is adjacent to Hongxing Meikailong Peace Shop and Heping Road Building Materials Market. In addition, according to the direction of development of the municipal development, such as the development of alumni, the future development is expected.
In addition to its geographical advantages, the Shijiazhuang Direct Store project itself is about 100,000 square meters and covers an area of ​​16,000 square meters. It is divided into a basement floor and five floors above ground. The basement is mainly a hardware coating supermarket and some wooden products; one is the main project of ceramic tile and sanitary ware; the second and third floors are furniture, modern furniture and classical furniture are all available; the fifth floor has home improvement company, lamps and cabinets. And other projects. In the future, there will be more than 30 kinds of projects to be introduced in the home, which will be Shijiazhuang's department store with the most complete categories, the most complete projects, and the highest level of brand integration in the home building materials industry.
It is worth mentioning that the actual Shijiazhuang direct store project will be completed by more than 500 above-ground parking spaces, parking spaces are also critical for the development of home building materials stores.
[Reporter]: In other cities, the home is located in the middle and high-end, and the consumption level in Shijiazhuang is low. How does the consistent development strategy of Shijiazhuang cater to the actual consumption situation in Shijiazhuang?
[Zhang Yu]: Before the family came to Shijiazhuang, the group company had many years of investigation and evaluation in Hebei and Shijiazhuang. In 2009, there was a project in Shijiazhuang, and in 2011 we finally put Now this project is in Shijiazhuang.
I think so about the current low level of consumption in Shijiazhuang. Since the traditional home building materials market still needs to improve go2map in brand integration, many home stores are mainly mid-end brands, which has caused a lot of high-end consumer groups to lose. The other aspect is that the market is not enough. The home building materials industry in Beijing, Tianjin and other cities around Shijiazhuang has developed rapidly, which has led to the loss of high-end customer groups in Shijiazhuang. Actually, Shijiazhuang has also carried out strict checks on the investment attraction in the early stage, which has improved the integration degree of investment promotion, and the quality of investment has been greatly improved. It has introduced many well-known brands such as pure import and domestic, and Shijiazhuang has never had an unprecedented top of home. The brand also entered Shijiazhuang this time, and it was completely positioned according to the investment criteria of first-tier cities such as Beijing and Shanghai. We believe that go2map, in the near future, we can first retain the middle and high-end consumer groups in Shijiazhuang City; secondly, as a provincial capital, we must build the provincial capital of Shijiazhuang, like the surrounding areas of Shijiazhuang, Xingtai, Baoding, Zhangzhou, The middle and high-end consumer groups in these cities should also be able to attract Shijiazhuang for consumption.
[Reporter]: To do this, you need a lot of work. Does the home actually have a specific plan?
[Zhang Yu]: At present, the Shijiazhuang direct store of the actual home is in the preparatory stage of investment promotion, and our propaganda focus and publicity surface are the mediums that can cover the whole province of Hebei. In the next three years, the plan for the home is to open a full-scale store in 11 prefecture-level cities in Hebei Province. At present, the actual family has signed 17173 in Zhangzhou, Baoding, Xingtai, Handan, Qinhuangdao and Tangshan in Hebei Province, and some have reached the basic intention. They will sign this year or early next year, so we will actually Shijiazhuang is the core and has been continuously deployed in 11 prefecture-level cities throughout Hebei Province to enhance our overall influence in the home furnishing industry in Hebei Province.
[Reporter]: Thank you for your interview and I wish you a success in Shijiazhuang.
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