How can the on-demand printing ushered in the development of good facilities?
2021-01-23 12:18:40
[ppzhan Abstract] The emergence of new technologies will always bring new weather to the economic development. The arrival of digital printing has made it possible for variable data printing, which has promoted the development of on-demand printing. It coincides with the continuous compression of the traditional book printing market, and the on-demand printing industry has ushered in a golden age of development.
Digital printing is a technology that uses prepress systems (such as scanners, digital cameras, computers, etc.) to transfer graphic and text information directly to a digital press for printing, in addition to variable information printing, on-demand printing and personalization. Printing can also be applied to special fields such as ceramics, textiles and construction.
The so-called on-demand printing refers to the printing of the press, or the fast-printing store according to the needs of different markets, individuals, different times, places, quantities and contents. The digital and ultra-high-speed printing technology is used to realize the new transformation of the whole process of the publishing industry. Personalized, rated modern market demand. Compared with traditional publishing methods, more consideration is given to individual needs, while also saving production time and costs. On-demand printing is very popular, both for merchants and for customers.
It is understood that on-demand printing is a modern new printing mode with the idea of ​​on-demand printing as the guide, the on-demand printing system as the guarantee, and the on-demand printing technology as the support. At present, on-demand printing technology has been widely adopted in developed countries. On-demand printing in China is no longer a new topic. Unlike traditional publishing processes, on-demand printing delivers “affordability†to publication printing companies, both in terms of efficiency and modality, as well as economics.
At present, a series of data shows that China's development of on-demand printing space is indeed very large. Judging from the inventory data of the publishing industry, the inventory of China's publishing units has remained high in recent years. According to the statistics of the "National News and Publishing Industry Basic Situation" issued by the State Administration of Press, Publication, Radio, Film and Television, the inventory of the Xinhua Bookstore System and the publishing house of the publishing house has been 4.148 billion copies (Zhangfen Box) and 48.292 billion from the end of 2005. Yuan, soared to 6.122 billion copies (Zhangfen Box) and 88.094 billion yuan at the end of 2012. In the past eight years, the number increased by 44% and the amount increased by 82%. On-demand printing is the recipe for solving this problem. From the development data of digital printing, digital printing accounts for a small proportion of the entire printing industry. According to the annual verification data of the Printing and Publishing Department of the State Administration of Press, Publication, Radio, Film and Television, the total output value of China's printing industry in 2012 was 951.103 billion yuan, of which digital printing was only 6.29 billion yuan, and the digital printing output value accounted for only the total output value of the industry. 0.66%. In 2011, this ratio was even lower, at only 0.46%. The proportion of digital printing in the whole industry is not even 1%, which shows that there is a lot of room for development.
However, the current on-demand printing in the development of business models can be described as different. Some publishers have adopted a pure on-demand printing model and divested the traditional warehousing business. Some publishers are considering reducing the size classification of products in order to reduce costs and risks and increase the speed at which products can be marketed. Some publishers are considering introducing their own digital printing equipment, because after all, the profit margin of digital printing can reach 30% to 40%, and printing with their own equipment can save more costs in the future.
In particular, the print-on-order model can greatly reduce investment risk, eliminate complex print estimation and stamping planning, and customers only need to pay the inventory cost of the part of the product that is actually sold. This can greatly reduce the risk of losing orders due to out of stock.
Providing consumers with the content they need is a major trend in the current on-demand printing industry. All publishing companies should strive to understand the needs of their customers and pass on their products to customers through new media that may cause a decline in printing demand without affecting the value of their content. This is one aspect. In addition, in order to meet market demand, support for hardware facilities is still needed. On-demand publishing puts new demands on all parts of digital presses, paper, and postpress equipment.
The quality is higher and the speed is faster because digital printing "one print, different sheets" makes the concept of on-demand printing practical. This requires digital printing equipment to have a high enough print quality. At the same time, it must be fast and good. Of course, there will definitely be a small number of printed books in the bookstore, maybe hundreds of books, maybe thousands of books. These books may all be broken copies of the book, maybe each has a serial number, or There are other differences. These books also require digital printing. What is needed is a faster industrial digital press.
Quality. From the current situation, digital printing can be said to have the quality of printing comparable to offset printing, especially the quality of black and white digital printing. Various digital printing equipment manufacturers have developed new types of nozzles, nano-inks, etc. to improve printing quality, but objectively speaking, there is still a long distance from offset printing, and color digital printing distance is particularly large. Many printers' salesmen still recommend customers to use offset printing when they receive hundreds of short versions. The main reason is that digital printing quality is not as good as offset printing. Of course, not every company has advanced digital printing equipment, but for the end customers, the general situation in the industry is the real situation.
Speed. Now, it can be said that the digital printing press has got rid of the shadow of the former "large printer", and the speed development can be described as rapid development. For example, the HP Indigo10000 prints 3,450 B2 frames per hour in full color mode, and the speed is up to hour in the expanded capacity mode. 4,600 B2 format; T410 and T360 inkjet rotary presses print at up to 800 feet per minute in black and white mode. The Kodak Prosper 6000XL inkjet printing system has a high printing speed of 133 lines per inch, equivalent to a printing speed of 300 meters per minute, and a monthly printing capacity of up to 160 million sheets of A4 paper. In addition, the Lanta nanotechnology that once spurred drupa exhibition left an endless association.
Paper adaptability is stronger No matter what kind of printing method, the basic requirements of printed matter on paper are nothing but weight, thickness, brightness, opacity and smoothness. In these respects, digital printing is no exception.
Digital printing also has some other requirements for paper: for example, electrostatic digital printing press requires paper to have good dimensional stability, low flexibility and low wrinkle in the environment of temperature and humidity change, and appropriate abrasion resistance. , surface conductivity, sufficient stiffness, and less paper or dust during the printing process.
Inkjet digital printing is very different. The liquid properties of the ink used in inkjet technology have requirements for surface absorption and absorption of paper. Therefore, inkjet digital printing machines have high requirements on the surface properties, pore structure, chemical composition and mechanical properties of paper.
It may not be possible to have some kind of paper that can fit all the presses, but if you want to achieve on-demand printing, we need a digital press that can accommodate a wide range of different papers. Nowadays, many ordinary papers can also be applied to digital printing machines, but often some equipment manufacturers require paper for digital printing to ensure speed and quality. This undoubtedly limits the material of the book, and it cannot be flexibly controlled in terms of cost. This issue is also a stumbling block to the development of on-demand publishing.
Undoubtedly, digital post-press has become a hot spot. Any book can be indispensable for post-press binding, and there are high-quality and high-speed printing equipment. If there is no post-press equipment, on-demand publishing is impossible. Fortunately, when digital printing technology is more common, major digital post-press equipment manufacturers have begun to follow up. At Drupa last year, MBO and Martini jointly demonstrated the concept of industrialized on-demand post-press processing. The web after digital printing went through the cutting sheet and entered the variable folding section. Into a book, and into the binding machine bound into a different format of the book. With the addition of the post-press, it is possible to combine into a true on-demand publishing line.
At present, on-demand printing has also been relentlessly striving for an equal market position. One of the reasons is that book critics and bibliographic composers are uncomfortable with on-demand printing of books published in unconventional ways. But the publishing industry, which has been advancing with the times, will eventually accept and apply on-demand printing technology. Although it is undeniable that the technology is still flawed, it can play the role that traditional books do not have.
On the whole, on-demand printing technology is not the key to the success of publishers using on-demand printing, but like other publishers, depending on their details in terms of creative topic planning, editing, and innovative marketing. The effort made. Although on-demand printing has some problems on the road to development, overall, the current development of on-demand printing is still on the rise and has good prospects for development, but this requires technical support for related equipment.
Digital printing is a technology that uses prepress systems (such as scanners, digital cameras, computers, etc.) to transfer graphic and text information directly to a digital press for printing, in addition to variable information printing, on-demand printing and personalization. Printing can also be applied to special fields such as ceramics, textiles and construction.
The so-called on-demand printing refers to the printing of the press, or the fast-printing store according to the needs of different markets, individuals, different times, places, quantities and contents. The digital and ultra-high-speed printing technology is used to realize the new transformation of the whole process of the publishing industry. Personalized, rated modern market demand. Compared with traditional publishing methods, more consideration is given to individual needs, while also saving production time and costs. On-demand printing is very popular, both for merchants and for customers.
It is understood that on-demand printing is a modern new printing mode with the idea of ​​on-demand printing as the guide, the on-demand printing system as the guarantee, and the on-demand printing technology as the support. At present, on-demand printing technology has been widely adopted in developed countries. On-demand printing in China is no longer a new topic. Unlike traditional publishing processes, on-demand printing delivers “affordability†to publication printing companies, both in terms of efficiency and modality, as well as economics.
At present, a series of data shows that China's development of on-demand printing space is indeed very large. Judging from the inventory data of the publishing industry, the inventory of China's publishing units has remained high in recent years. According to the statistics of the "National News and Publishing Industry Basic Situation" issued by the State Administration of Press, Publication, Radio, Film and Television, the inventory of the Xinhua Bookstore System and the publishing house of the publishing house has been 4.148 billion copies (Zhangfen Box) and 48.292 billion from the end of 2005. Yuan, soared to 6.122 billion copies (Zhangfen Box) and 88.094 billion yuan at the end of 2012. In the past eight years, the number increased by 44% and the amount increased by 82%. On-demand printing is the recipe for solving this problem. From the development data of digital printing, digital printing accounts for a small proportion of the entire printing industry. According to the annual verification data of the Printing and Publishing Department of the State Administration of Press, Publication, Radio, Film and Television, the total output value of China's printing industry in 2012 was 951.103 billion yuan, of which digital printing was only 6.29 billion yuan, and the digital printing output value accounted for only the total output value of the industry. 0.66%. In 2011, this ratio was even lower, at only 0.46%. The proportion of digital printing in the whole industry is not even 1%, which shows that there is a lot of room for development.
However, the current on-demand printing in the development of business models can be described as different. Some publishers have adopted a pure on-demand printing model and divested the traditional warehousing business. Some publishers are considering reducing the size classification of products in order to reduce costs and risks and increase the speed at which products can be marketed. Some publishers are considering introducing their own digital printing equipment, because after all, the profit margin of digital printing can reach 30% to 40%, and printing with their own equipment can save more costs in the future.
In particular, the print-on-order model can greatly reduce investment risk, eliminate complex print estimation and stamping planning, and customers only need to pay the inventory cost of the part of the product that is actually sold. This can greatly reduce the risk of losing orders due to out of stock.
Providing consumers with the content they need is a major trend in the current on-demand printing industry. All publishing companies should strive to understand the needs of their customers and pass on their products to customers through new media that may cause a decline in printing demand without affecting the value of their content. This is one aspect. In addition, in order to meet market demand, support for hardware facilities is still needed. On-demand publishing puts new demands on all parts of digital presses, paper, and postpress equipment.
The quality is higher and the speed is faster because digital printing "one print, different sheets" makes the concept of on-demand printing practical. This requires digital printing equipment to have a high enough print quality. At the same time, it must be fast and good. Of course, there will definitely be a small number of printed books in the bookstore, maybe hundreds of books, maybe thousands of books. These books may all be broken copies of the book, maybe each has a serial number, or There are other differences. These books also require digital printing. What is needed is a faster industrial digital press.
Quality. From the current situation, digital printing can be said to have the quality of printing comparable to offset printing, especially the quality of black and white digital printing. Various digital printing equipment manufacturers have developed new types of nozzles, nano-inks, etc. to improve printing quality, but objectively speaking, there is still a long distance from offset printing, and color digital printing distance is particularly large. Many printers' salesmen still recommend customers to use offset printing when they receive hundreds of short versions. The main reason is that digital printing quality is not as good as offset printing. Of course, not every company has advanced digital printing equipment, but for the end customers, the general situation in the industry is the real situation.
Speed. Now, it can be said that the digital printing press has got rid of the shadow of the former "large printer", and the speed development can be described as rapid development. For example, the HP Indigo10000 prints 3,450 B2 frames per hour in full color mode, and the speed is up to hour in the expanded capacity mode. 4,600 B2 format; T410 and T360 inkjet rotary presses print at up to 800 feet per minute in black and white mode. The Kodak Prosper 6000XL inkjet printing system has a high printing speed of 133 lines per inch, equivalent to a printing speed of 300 meters per minute, and a monthly printing capacity of up to 160 million sheets of A4 paper. In addition, the Lanta nanotechnology that once spurred drupa exhibition left an endless association.
Paper adaptability is stronger No matter what kind of printing method, the basic requirements of printed matter on paper are nothing but weight, thickness, brightness, opacity and smoothness. In these respects, digital printing is no exception.
Digital printing also has some other requirements for paper: for example, electrostatic digital printing press requires paper to have good dimensional stability, low flexibility and low wrinkle in the environment of temperature and humidity change, and appropriate abrasion resistance. , surface conductivity, sufficient stiffness, and less paper or dust during the printing process.
Inkjet digital printing is very different. The liquid properties of the ink used in inkjet technology have requirements for surface absorption and absorption of paper. Therefore, inkjet digital printing machines have high requirements on the surface properties, pore structure, chemical composition and mechanical properties of paper.
It may not be possible to have some kind of paper that can fit all the presses, but if you want to achieve on-demand printing, we need a digital press that can accommodate a wide range of different papers. Nowadays, many ordinary papers can also be applied to digital printing machines, but often some equipment manufacturers require paper for digital printing to ensure speed and quality. This undoubtedly limits the material of the book, and it cannot be flexibly controlled in terms of cost. This issue is also a stumbling block to the development of on-demand publishing.
Undoubtedly, digital post-press has become a hot spot. Any book can be indispensable for post-press binding, and there are high-quality and high-speed printing equipment. If there is no post-press equipment, on-demand publishing is impossible. Fortunately, when digital printing technology is more common, major digital post-press equipment manufacturers have begun to follow up. At Drupa last year, MBO and Martini jointly demonstrated the concept of industrialized on-demand post-press processing. The web after digital printing went through the cutting sheet and entered the variable folding section. Into a book, and into the binding machine bound into a different format of the book. With the addition of the post-press, it is possible to combine into a true on-demand publishing line.
At present, on-demand printing has also been relentlessly striving for an equal market position. One of the reasons is that book critics and bibliographic composers are uncomfortable with on-demand printing of books published in unconventional ways. But the publishing industry, which has been advancing with the times, will eventually accept and apply on-demand printing technology. Although it is undeniable that the technology is still flawed, it can play the role that traditional books do not have.
On the whole, on-demand printing technology is not the key to the success of publishers using on-demand printing, but like other publishers, depending on their details in terms of creative topic planning, editing, and innovative marketing. The effort made. Although on-demand printing has some problems on the road to development, overall, the current development of on-demand printing is still on the rise and has good prospects for development, but this requires technical support for related equipment.
Leisure Tea Table,Leisure Wooden Tea Table,Unique Tea Table,Office Leisure Tea Table
ZHEJIANG NEW WOOD MATERIAL TECHNOLOGY CO.,LTD , https://www.newmaterialfurniture.com