Talking about the operation management of water park
In recent years, with the continuous development of the economy, people's consumption levels have gradually increased, and consumer attitudes have also changed. Therefore, the leisure industry such as water parks occupy a very important position in China. Although China's water park industry has been in full swing, many operators still face many problems in the course of business. In particular, many products are difficult to attract customers' interest after a period of operation, which seriously affects the economic benefits of customers.
In order to help industry operators improve their economic efficiency and attract more customers, they should fully cope with the barriers that old products cannot attract customers, low economic efficiency, and limited operations. Guangzhou blue tide on the paradise we Equipment Co., Ltd. On the basis of the experience of a number of cases, to introduce at the water park business skills. We define the operation of amusement parks such as water parks as a systematic project, which is based on the premise of grasping market trends and paying attention to the latest market trends, aiming at enhancing the positioning of various products as the core goal, innovating the combination, changing the environment and updating. Hardware facilities are specific means.
Based on the research of market demand, through extensive investigation and statistical analysis of the consumption situation of water amusement projects in a certain area, and the results and laws, the characteristics of market demand are summarized, and the water amusement projects that are most favored by tourists in the market are clearly defined. The water park equipment , which forms the first step in the innovation project, provides the most powerful guidance for the direction of innovation.
In the water amusement industry, especially the specific means of experiential project innovation, the innovation of the combination method is a method with lower cost and easier implementation. This includes both internal combinations of different rides, as well as a combination of water play and land play projects, which are combined to form a new leisure and entertainment experience, but this combination is not only novel, peculiar, comfortable, but also functional. The functional area is properly allocated.
The environmental atmosphere has an important influence on the attraction of leisure and entertainment projects. The problem of environmental atmosphere generally includes two aspects:
First, the environment is relatively old. For some indoor leisure and entertainment projects that have been used for a long time, the environment tends to be aging and old, and the overall atmosphere is gray. Many indoor water parks with long operation time have such problems, and innovation can be achieved through the update of the environmental atmosphere. For indoor water parks with a long service life and aging on the ground, walls and glass, the overall floor space can be upgraded by replacing the floor tiles, painting on the wall, rearranging the rest seats around the playground, and redesigning the free space in the park. The environment creates a new atmosphere of play and an overall renewal of the water park. Second, the atmosphere is relatively monotonous. Many leisure and entertainment venues do not focus on the overall environment, which is relatively monotonous. It can be combined with the characteristics of the project to create a unique environment and make people feel immersive.
Participation and experience are the core features of leisure and entertainment projects. In terms of the innovation of amusement projects, for some of the less-participating tourists, the attraction of tourists can be enhanced and the experience of innovation can be continuously improved to enhance the attractiveness of leisure and entertainment projects.
For some recreational and recreational entertainment projects with short life cycle, the elimination of hardware facilities is relatively fast, which requires constant updating of equipment. For water parks, especially large-scale water parks, the renewal of equipment is not only the old ones, but also the new water entertainment facilities. However, updating hardware facilities requires an increase in investment, and this innovation must be based on scientific analysis and prediction of the profitability of new equipment.
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