Digitalization, Networking for Printing Industry (II)

The application of PDF documents is increasing in the printing sector in the United States and other developed countries. In Japan, Yomiuri Shimbun cooperated with Dainippon Printing Co., Ltd. to publish relevant news reports on the Internet via PDF documents, and NTT Printing Co. also sent online magazines using PDF documents. Not only are there many publications, such as manuals, which are printed by computerization, and the phenomenon of passing PDF files in CD-ROM to various users is gradually increasing. The adoption of PDF documents is a good opportunity for digitalization and multimedia development in the international printing industry. With the use of PDF documents, the cost of small-volume printing will decrease, and the printing business market will expand. If the adoption of new technologies is overlooked, it will also become a crisis.
Hartmut Meidong, former president of Heidelberg Printing Company, points out that printing begins in people's brains and ends in the mind. People's minds generate ideas and ideas, form information and data, and process, process, and disseminate information. Others receive new ideas and ideas. Printing is a process in which information is transmitted and received. This is a high-level summary of digitization and networking in this century. This is also the trend of the printing industry. The development of the society is an eternal theme. Due to the powerful driving force of high technology, the printing industry is hindered by the boundaries of countries or regions. As the time for the evolution of science and technology is shortened, it will continue to be shortened. Therefore, digital and networked printing The technology will gradually replace the traditional analog printing method. The managers must not ignore the impact of this crisis.
V. Prospects and Countermeasures of Printing Industry
With the advent of the 21st century, digitalization and networked development and application have accelerated the globalization of the economy. In today's global economic integration and high-tech sharing, as a service industry in economic, trade, cultural, and educational undertakings, printing is no exception to the use of digital transmission, long-distance reception of graphic and text information, direct printing, and multiple electronic media networks. New technology. As a manager of the printing industry, it is necessary to have a clear-headed mind, not only to accelerate scientific and technological advancement, but also to improve the ability of enterprises to innovate in technology; but also to change traditional concepts and simulation operations to meet the challenges of the big impact of science and technology. In particular, after China's accession to the World Trade Organization (WTO), the impact of new science and technology on the printing industry will increase, and the time for technological transformation will be shortened accordingly. Innovation will be our magic weapon for success. Therefore, the goal of our work is to adjust the direction of the company's development and its market share.
1. Due to the development and application of color desktop publishing technology, and the diversification of printing, the printing professional typography team has been reduced. The author and typeetter are combined into one. Even the editorial work can be completed by one person; many publishing houses have established their own typesetting organizations; numerous text entry, image processing, etc. are handled by typesetting centers, news centers, or output centers; the emergence of this situation makes the printing market The competition for share increased.
2. Due to the online publication, the popularization and application of on-demand printing, the variety of printing products has increased and the quantity has decreased. In the future, printing will not necessarily only be done by a professional factory. The bookstore can also complete the printing and binding work according to the needs of readers. The four-color color prints, advertisements, and promotional materials that customers need will also come into being. They will be produced by advertising production centers, printing platesetters, and so on. Of course, the number of prints will not be tens of thousands, but 300, 500 or less.
3. With the popularization and application of digital science and technology in the printing industry, printing houses will change the traditional production methods that are only printed and reproduced. In the future, the printing factory should be able to accept media files or digital information. Media processing plants and providers, in addition to production of paper prints, e-books, newspapers, magazines, online publications are also the focus of our processing.
As we enter the 21st century, we have entered an era of digitalization and networking. In the 21st century, the printing industry will have a situation of “globalization, digitalization, virtual reality, and network control”, which will impact the current printing business methods and cause the printing industry to undergo structural and structural changes. Judging from the current world economy, whoever develops science and technology will have the greatest economic benefit. From the perspective of the domestic economy, this criterion cannot be separated. Therefore, we must change our concepts, have scientific and technological awareness and advanced management methods, and use extensive resources such as high-tech, capital, information, and human resources for enterprises, so that enterprises' innovation and competitiveness can be doubled. The production, distribution, and use of (science and technology) knowledge based on science and technology is the most important factor in the economy, and the construction of a knowledge economy lies first in talent development and technological transformation.
1. High-tech talent is a magic weapon for corporate economy, and high-tech talents with the ability to think and innovate are the basis for companies to survive, innovate and occupy the market. Companies that create highly sophisticated intellectual property rights can have a place in marketing and be invincible. In a nutshell, companies will lose sight of the value of talent and lose their future.
2. In addition to the need for high-tech talent, companies can not ignore the training of young workers. Having advanced equipment today does not mean having advanced productivity. Without high-quality workers, everything is equal to zero.
To strengthen the training of young workers' cultural and technical qualities and adjust the structure of operational staff, the key is to require relevant departments to provide policies and treatment so that enterprises can retain talents.
3. The digital and network era is the mainstream and development direction of today's printing industry. However, digital equipment, core technologies, materials, and software all need to be imported. A direct plate-making, printing digital machine is generally 400,000-500,000 US dollars. The price is generally unbearable for printing companies, and plates and special electronic inks are only imported, and domestic supplies are not consumed, thus limiting the technological transformation of printing companies. Judging from the state of the technological transformation of the printing industry in China from 1996 to 1999, only Beijing Standard Press, Yangcheng Evening News, Beijing Daily, and two commercial printing companies have been introduced. In view of this situation, it is recommended that relevant government agencies and research institutes introduce and digest, digitalize, and network printing technologies, accelerate localization, provide technical conditions for printing companies, and keep pace with the development of science and technology, and provide basic conditions.
4. China's accession to the World Trade Organization has brought about a fundamental impact on the monopoly position of state-owned enterprises. The state-owned printing enterprises operating traditional newspapers and periodicals are required to change their concepts and mechanisms in a timely manner. It is urgent to change the mechanism as soon as possible and establish a modern enterprise system that can adapt to the market economy. This work is not based on the will of the people and is an objective law for the development of the market economy.
In summary, digitization and networking are the direction and mainstream of the printing industry. The development of printing companies mainly depends on the advancement of high technology, and innovation is the magic weapon for winning the company. The development and utilization of talents is the goal of the survival and development of enterprises. Therefore, printing companies must face opportunities and challenges and keep pace with the advancement of science and technology.