Book Binding Layout Design Art (I)

Abstract: In book binding design, there must be a proper layout design in each link to form a layout art in order to successfully help readers to read, understand and enjoy.

Keywords: layout design; artistic appeal; artistic effect; decoration

Layout design is the big stage for all visual communication arts. It is accompanied by the rapid development of modern science and technology and economy. It embodies cultural traditions, aesthetic concepts, and the spirit of the times. It is an important part of graphic design. Layout composition refers to the process of graphic design. According to the requirements of content and target functional systems, visual elements such as texts, pictures, graphics, decorations, color blocks, etc. are selected and processed according to the requirements of design creativity, and the styling elements and form principles are used. The process of combining ideas and design in visual form on a particular layout. It is also an intuitive and creative activity to seek artistic means to correctly express layout information.

Layout design is the core part of book binding design. The relationship between readers and books is based on layout. Reading is achieved through layout. A good book allows readers to enjoy the same artistic beauty as the manuscript in the atmosphere of binding and rendering. Otherwise, the lack of layout in the binding, or the appearance of disproportion with the content of the book, will damage the binding of the book. art. Only in each part of the binding: open, cover, spine, ring lining, title page, directory, illustration, etc., there is a reasonable layout design, which reflects the creative expression of book binding designers with specific emotions and imaginations, grasps the contents of the manuscript, and reflects The specific ways of content of the manuscript can reflect the book binding art.

1 Open format positioning

The layout of books is influenced by the size of books. Open book is short for books. The basic knowledge of mastering the book is the first step in composing a book layout. The design of the open book is based on the three factors of the book content, length, and readership. The rational design of the open book makes us feel the beauty in the convenience of use. Such as classics, theoretical books, academic monographs, generally choose 32 open or 32 open, make people feel more solemn, suitable for desk reading. Science and technology books and colleges and universities textbooks have a large amount of content, texts and charts, and 16 textbooks can be selected. Chinese, J, learning materials, popular books, 32 is appropriate, easy to carry or store the schoolbag. Children's books, more small books, such as 24 open, 64 open, etc., small and exquisite, it is suitable for children's hands and easy to turn features. A large number of books and pictures are used for large-scale copying, with 6 open, 8 open, 12 open, etc., and open book forms with 24 open and 40 open. Therefore, the open design application uses different forms depending on the nature of different book types.

2 cover layout

If book binding is like a building, then the book cover is undoubtedly the appearance of these buildings. Whether it is a Western Gothic church or a classical Chinese Royal Palace, the exterior of the building reflects the spirit of architecture. The same is true of the cover. It will focus on the theme of the book. It occupies an important position in the book's first image and shoulders the dual task of explaining books, propaganda books, and protecting books.

2.1 Content Formal Orientation

The contents of books can generally be divided into social sciences, science and technology, literary arts, ancient books and reference books. According to use, it can be divided into academic monographs, textbooks, popular books and children's books. The cover of the book is based on the content of the book. The layout of the book is not the same, resulting in different artistic effects.

1) The social sciences books generally adopt the solemn, strict rules, simple and clear design style, and pay attention to the abstract summary and refinement.

2) Science and technology books, emphasizing the sense of science, modernity, and sense of the future, creating visually fast-paced, novel forms, and hallucinations.

3) Most literary books are faithful to the original book. Then they are highly polished and artistically summarised in the design. The composition of the book reflects the cultural connotation and aesthetic interest of the book.

4) Art books emphasize the richness of the forms and their ingenuity. There is a realistic, freehand way to form a layout to reach the highest realm.

5) Children's books melt knowledge, interest, and aesthetics in a furnace. While teaching children knowledge, enlightenment education, and cultivating wisdom, they are more of a means of artistic and aesthetic education. In the cover design, the layout is based on the pursuit of naive, lively, realistic styles and comic cartoons to create a new layout, which is more likely to be accepted by them.

6) The book of ancient books seeks a quaint form of books in the binding composition. Its deep, broad, magnificent and splendid Oriental charm embodies a profound sense of history and culture and a precious sense of art.

2.2 Text

The concise text on the cover is mainly the title of the book (including the name of the series, the name of the deputy title), the name of the author, and the name of the publisher. The text information left on the cover plays a decisive role in the design. The title is the main item in the text section (see Figure 1). The title can be selected with the appropriate EI]BU font, or it can be written or written according to design requirements. The title not only helps the reader understand the content of the book in a literal sense, but at the same time, the artistic characteristics of the font itself can enhance the expression and expression of the content of the book, which is full of artistic appeal. The selection of the font and its size, position, arrangement, and color should all work closely with the overall composition, making the text a perfect part of the cover design.

Different fonts will bring different emotions to readers, understand the emotional characteristics brought by different fonts, and are undoubtedly indispensable vocabularies for layout design. The essence of the book mentioned in the book is the dignity and subtlety. The book font is composed of relatively stable. If you want to enrich the picture, you can repeat the title of the book, add the pinyin or foreign document name, or the directory and the appropriate slogans. The vibrant fonts on the cover are based on the genre, style, and characteristics of the book. In the layout design, they are designed as dots, lines, and faces, organically integrated into the screen structure, and participate in various combinations. Dividing into interesting new forms makes people feel endless.

2.3 Graphics

The graphics on the cover, including photography, illustrations, and patterns, are realistic, abstract, decorative, and freehand. The appropriate graphics should be selected according to the content and nature of the book (see Figure 2), but it does not mean that a certain type of book is only suitable for a certain type of graphics, and sometimes these types of graphics are also used repeatedly. For example, the use of freehand brushwork on the cover of literature is not merely an abstract and abstract form of “freehand brushwork” but rather a representation of a non-image. In Chinese painting, there are freehand tactics, focusing on the expression of form and God, and using concise techniques to obtain ambience and touching association. Exaggeration, changes and combinations in the cover graphic design will make the cover more symbolic and artistic.