Technological and Cultural Implications of Product Packaging

The science and technology implications of commodity packaging mean that commodity packaging should be better integrated with science and technology. In the face of the trend that the world packaging industry is developing toward high technology, new materials, low cost, high quality, specialization, and collectivization, China's commodity packaging must vigorously carry out technological innovation activities. That is, product packaging should be market-oriented, aiming at improving the market competitiveness of commodities, developing marketable package goods, increasing the technological content of commodity packaging, reducing the consumption of packaging materials, improving the performance of commodity packaging, and improving the packaging of goods. Quality, reduce the pollution of commodity packaging to the environment. The science and technology implications of commodity packaging as a manifestation of spiritual civilization should include the following aspects: 1 Packaging equipment should be developed in the direction of electromechanical, intelligent, and automatic control. Focusing on the urgent need of complete sets of technical equipment in the packaging industry, taking microelectronics and computer technology as the guide, introducing new technologies, enhancing independent development capabilities, promoting the combination of mechanical and electronic technologies, and actively promoting the integration of mechanical and electrical packaging equipment. 2 Packaging materials are developing toward energy saving, low consumption, pollution prevention, and high functionality. Develop packaging materials with high barrier, high and low temperature resistance, and high strength to meet the special requirements of different products for packaging. The focus is on the development of new packaging materials, especially the substitution of imported materials, to narrow the gap between the processing of packaged goods and the imbalance in the supply of raw materials. The use of paper, plastics, glass, and metal as basic materials requires the development of multiple types of single-substrate materials and the development of composite materials for a variety of substrates, so that packaging materials can be used in a cost-effective manner. . 3 The development of packaged goods in the direction of green packaging technology. Green packaging is pollution-free packaging, which refers to non-polluting, recyclable or remanufactured packaging materials and packaged goods. The implementation of the green packaging project is to use high-performance packaging materials instead of packaging materials that cause environmental pollution, reduce packaging, and use advanced packaging technologies to increase the reuse rate of packaging and the recycling efficiency of packaging materials. This will not only save energy and resources, but also protect the environment. These are the basic manifestations of the science and technology implications of commodity packaging as a spiritual civilization.

The cultural connotation of commodity packaging refers to the cultural character or cultural taste of commodity packaging. It is a product of the combination of the traditional culture of the nation and the characteristics of the times. The cultural implications of packaging as a product can neither emphasize the characteristics of the country at all, nor emphasize learning foreign countries. It is not correct to emphasize the characteristics of the country, emphasizing the "territory", and even advocating a look at the folk culture of the country, thinking that the more "territories" have more characteristics, it is not correct; blindly emphasizes "foreign" and breaks away from the traditions of the nation, even domestically produced ones. Domestic products are also named and decorated with "Foreign Brands" and "Foreign Brands." This is also incorrect. There is such an example. A kind of coconut sugar produced in a certain province of China, packed in a clear plastic bag, with three coconut trees missing in the middle and a white and green grid top as the bottom lining. The brand's sugar is printed on the eye-catching area, and black ink is printed on the bottom of the bag. "Hong Kong XX Company Producer", black and white above the display marked "has won the gold medal in China's first food boutique exposition". This kind of packaging does not know what kind of brand it is for consumers who do not know Elvan, and it also makes it difficult to distinguish whether it is produced in Japan, Hong Kong or China, which makes it difficult to say that the product is packaged. The cultural taste is high. Judging the level of cultural quality of commodity packaging should mainly focus on whether it attaches importance to inheriting the excellent cultural traditions of the nation, but also highlights the characteristics of the times in today's world, and combines them closely. This requires designers engaged in commodity packaging to have a deep understanding of China’s 5,000-year-old civilization and accumulating a splendid cultural tradition of the nation, and to have a deeper research on modern aesthetics, and on consumer psychology and marketing. Learning, packaging and decorating, and the history of packaging technology must be studied in order to adapt to the requirements of the development of the market economy, and to produce outstanding goods packaging works that have both contemporary flavor and ethnic characteristics, so that our country’s traditional culture and The modern market merchandise marketing activities are further blended and developed so as to promote the progress of commodity packaging in China and enrich the spiritual and cultural implications of commodity packaging in China.

(Xiao Xiuzhi)

Source: "New Chinese Packaging"