Text design of product packaging (on)
Abstract: Text is one of the elements of the packaging and decorating picture. The decorating picture can be without graphics, but it cannot be without text. Words are the crystallization of human culture and the symbol of communication between people and people. The text of the package is the information that conveys the goods. The visual language that expresses the contents of the package. The eye-catching and lively words are an important means of grasping the consumer's vision. It often plays the role of finishing touch.
Keywords: commodity packaging text design packaging and decoration packaging design
Text is one of the elements of the packaging and decorating picture. The decorating picture can be without graphics, but it cannot be without text. Words are the crystallization of human culture and the symbol of communication between people and people. The text of the package is the information that conveys the goods, and the visual language that expresses the contents of the package. The eye-catching and lively words are an important means to capture the consumer's vision. It often plays the role of painting the dragon.
l text type of packaging and decoration screen
There are two types of text on the packaging and decoration screen.
1.1 Subject text
The main body text mainly refers to the headline characters such as brand name and product name of the merchandise. It is the main part of the decorative image and should have the most striking visual effects. It should occupy a prominent position in terms of area, location, color, light and shade, etc. On the main display surface of the package.
1.2 Description text
The explanatory text is mainly used to introduce the specifications, quantity, model, composition, origin, use, effectiveness, usage and advertisement of the product. There are several forms of expression.
1) Propaganda Characters This type of writing starts from the characteristics of the consumers in the target market, and emphasizes the advantages and benefits that the products bring to customers over other similar products in order to arouse their attention and interest and lead to purchase behavior. Text content should be honest, concise, and lively.
2) Introductory texts Introductory texts are another form of propaganda, mainly to help customers understand and understand the value of the product and the unique benefits and satisfaction it brings, thereby creating a desire to buy and lead to purchases. behavior.
3) Informative text The role of this type of text is to help consumers use the goods correctly. Such as pharmaceuticals, health products and household tools on the packaging.
4) Wishing the words to communicate the consumer's emotions with good language such as blessings and praises, such as "I wish you a good dream" on the pillow packaging. Descriptive texts often play an important role in people's buying decisions. They often use printed fonts to avoid misunderstandings and misunderstandings. They should be simple, easy to read, and easy to understand.
Whether it is the main text or explanatory text, it must be clearly visible. And strive for beautiful pictures, refined language, proper wording, and easy to read and easy to remember, form the United States and Italy, and the specific content of the goods to adapt.
2 Design of packaging text
The main body of the text uses multiple scripts, prints, and art variants. The design should be based on the specific requirements of specific commodities, such as the characteristics of the product performance, the object of communication, the shape of the packaging container, structure, materials and technological methods, etc., to design a visual transmission of the most reasonable program to improve its artistic effect. The following is a description of the arrangement of Chinese characters, Latin characters and words.
2.1 Chinese characters
Chinese characters have a long history, font style is very varied, and there is a great deal of room for packaging and decoration design.
Ancient Chinese hieroglyphs are both textual and symbolic symbols. In the performance of the typical characteristics of things, the ingenious combination of figurative and abstract, and the highly refined performance, there are places worthy of researching and absorbing in our aspects of decorating design, composition, and modeling.
Chinese characters such as 篆, 隶, 楷, ã€, è‰ etc. have a good sculptural expression and are vivid language in the design of packaging and decoration. The fonts of Chinese characters are clearly legible and their application to packaging is more common. Different printing fonts have a good effect on different commodity characteristics. However, in
In packaging design, the main body of text is the most used art variation. The variety of arts varies from form to form, flatness, inclination (leftward, rightward, or upward), bending, etc.; changes in strokes to thickness, repetition, indefiniteness, three-dimensional shape, etc.; Change to a continuous pen, a pen, a broken pen, etc.; replace the local stroke with an illustration image or completely visualize it according to the meaning of the word. Design should be flexible.
2.1.1 Design fonts based on the content of the product
When designing a typeface, it is necessary to pay attention to the consistency of the content and the font in the temperament or the tacit understanding in the symbolic sense. There are many changes in the selection, a strong decoration, and a prominent daytime font. Such as Quangang Hui Bai brand tea packaging, with landscapes, tea-shaped combination of a "white" character, and "white" characters to bring out the refined features of the product, reminiscent of the good water and soil production in mountainous areas, drinking here to produce Tea leaves are refreshing (see Figure 1).
2,1,2 Select Sales Fonts
Design fonts for specific consumer objects of the product. To enhance the intimacy. Children's articles use lively, humorous fonts; cultural office supplies can choose elegant and delicate fonts; cosmetics are applied gentle and beautiful fonts. Such as young couple supplies "heart India". Turn the heart of a word into a heart shape. Its shape and the "seal" of the curvature of the two 7-piece radicals combine to create an overall image of a balanced white balance and a harmonious tone (see Figure 2).