Italian sports and leisure brand SWEET YEARS debut in China

May 22, Beijing - SWEETYEARS, a famous fashion and sports brand in Italy, officially landed in China and opened its first store in Mainland China in Xintiandi, a fashion headquarters in Beijing. One of the founders of SWEETYEARS famous Italian star Vieri (MrChristianVieri) and its creative director - renowned Italian and international fashion EnzoFusco as well as celebrities performing arts stars attended the event.


The famous Italian star Vieri chaired the lighting ceremony, lit the hearts of SWEETYEARS China's first store, but also lit SWEETYEARS the climax of the opening event. Many well-known models at home and abroad but also for the audience brought the 2008 spring and summer latest equipment.

SWEETYEARS brand partner in Asia for the Hutchison (Holdings) Limited. As a diversified distributor of quality products, the company serves customers in Asia with markets mainly in Hong Kong, Macau and Mainland China. Its main brands include such as the car brand Ferrari, Maserati, Alfa - Romeo, Alpine and other; yacht brand Faraday; clothing brand PlayboyIntimates, SWEETYEARS, JohnRichmond and so on.