On Environmental Protection of Entrepreneurs

The abstract discusses the awareness of environmental protection as a high-grade modern awareness of entrepreneurs. It plays a crucial role in the survival and development of enterprises.
1 Environmental awareness is the necessary awareness of entrepreneurs in the 21st century Comrade Jiang Zemin pointed out at the Fourth National Environmental Protection Work Conference: “Enterprises are an important force in environmental protection, and all companies must abide by the law, produce in a civilized manner and establish a good environment. Corporate image." Whether companies can become an important force in environmental protection, the key lies in the strength of entrepreneurial environmental awareness. Entrepreneurs who do not have environmental awareness cannot be called modern entrepreneurs, nor can they lead a modern enterprise. Environmental awareness is an indispensable awareness of entrepreneurs in the 21st century.
(1) Environmental awareness is an important component of entrepreneurial image awareness. The image awareness of entrepreneurs refers to the systematic and theoretical understanding of entrepreneurial corporate image, and it is based on the perception of corporate image perception and high level of rationality. Understanding, it consists of corporate product image awareness, corporate environmental image awareness, corporate employee image awareness, corporate public relationship image awareness, corporate social image awareness, entrepreneurial personal image awareness, corporate overall image awareness and other conscious elements. Environmental awareness of entrepreneurs. It is an important content of corporate environmental awareness. It permeates all aspects of the corporate image, is the ideological foundation for establishing a green corporate image, and plays an inestimable role in the survival and sustainable development of the company.
(2) A clear understanding of the connotation of environmental protection is the environmental awareness of entrepreneurs who establish a comprehensive awareness of environmental protection based on environmental protection. It not only manifests itself in prohibiting enterprises from discharging pollutants into rivers and the atmosphere, but also from manufacturing environmental noise. It should also include entrepreneurs’ The understanding and understanding of the green demand brought by the development of the world's ecological culture in the 21st century, and the resulting green consumption, green products, green production, green technology, green growth model, green marketing, green industry, green employment, green The awareness and understanding of the logo and the green corporate image, and the realization of green awareness, ie environmental protection awareness, in the production and protection of the company's production environment and living environment. It runs through the production, circulation, and consumption of the product until the entire process of post-consumer processing. .
(3)Environmental awareness is an entrepreneur with a high sense of modernity. Modern entrepreneurs with modern awareness must naturally have environmental awareness because environmental awareness is a high-grade modern consciousness. “Environmental protection is a lofty undertaking, a career of 'Jijude', and the merits are in the present, which will benefit the future” (Comrade Jiang Zemin addressed the Fourth National Conference on Environmental Protection). Nowadays, the environmental deterioration has been very serious. The shocking facts tell us that the awareness of environmental protection is not only a simple image awareness, moral awareness, and cultural awareness, but it should be the human's sense of survival, group awareness, and future awareness. Therefore, modern entrepreneurs should also have a strong sense of environmental protection, establish a green corporate image, guide green consumption, protect the environment, and perform due diligence for humans.
2 Influence of Entrepreneur's Environmental Awareness on the Survival and Development of Enterprises Any company reflects the personality and personality of a leader to some extent. The company's own environmental conditions and its impact on the surrounding environment are all direct expressions of entrepreneurs' environmental awareness, and these directly affect the survival and development of the company.
(1)Environmental awareness of entrepreneurs plays a vital role in the survival of the enterprise. The sense of responsibility of the enterprise for the environment and society is a precondition for whether the enterprise can establish itself in the society. The importance and investment that companies place on environmental protection are to show the consistency of the needs of the company and the needs of the public. Only in this way can companies be accepted by the public and society. Browney, the president of BP, which has won praise for environmental protection, pointed out: Our goal is not only to eliminate disasters, but to create a disaster-free site from the very beginning. This awareness guided the oil company's experts to study the effect of volatile compounds that escaped from the loading and unloading of oil on the air, and installed safety devices for spills. Brownie said that it is our own way to show people that we want to stay here for a long time rather than a momentary plan. This company is based on a strong sense of responsibility to the environment and society, accepted by the local community and survived and developed. Enterprises that cause serious environmental pollution are enterprises that have no survival value. In 1996, a total of 56 866 polluting small businesses were banned and closed by the Chinese government. This is a severe sanction against companies polluting the environment, and it also reflects the strong desire of the Chinese government to protect the environment. It declares that China's environmental governance will embark on the track of legalization. At the same time, it also shows that environmental protection-conscious enterprisers and environmental-conscious enterprises have died.
(2)Environmental awareness of entrepreneurs plays an important role in promoting employee cohesion and employee quality Entrepreneur environmental awareness also includes the creation of a good working and living environment for employees. A good working environment means providing employees with a civilized and pollution-free production environment. This environment is not only a need for cleaner production, but also a respect for the dignity of the workers and the right to health. It constitutes the unification of laborers, products, and enterprises. This is not only conducive to improving product quality, making the product infiltrate the concept of ecological civilization, expanding the potential market for the product, but also enhancing the cohesion of the company. The respect for the personality and health of the employees of the company will inevitably win the respect and concerted efforts of the employees.
Creating a good living environment can enable employees to appreciate the comfort of life and enjoyment of spirit while working, enhance employees' satisfaction with the company, and stimulate employees' enthusiasm for the company. A passionate company is a promising company.
Entrepreneurs’ environmental awareness is also reflected in the training of employees’ awareness of environmental protection, and in the formulation and implementation of environmental protection regulations. A good work and living environment can enable employees to develop good habits of consciously caring for the environment and form the primary stage of environmental awareness, that is, perceptual knowledge stage; the publicity and education of employees on environmental protection awareness and ecological awareness of employees can help employees from a higher level. Understand the importance of environmental protection, so that awareness of environmental protection has risen to the stage of rational understanding, consciously care for the environment in a wider context, and regard it as their own social responsibility and life pursuit. At the same time, formulating, implementing and improving the environmental protection system can better regulate the environmental protection behavior of employees and strengthen their awareness of environmental protection. These measures will help improve the quality of employees and provide tremendous potential for the development of the company.
(3)Entrepreneurial environmental awareness plays a role in promoting the development of enterprises in the 21st century. Researching markets, adapting to markets, exploiting markets, and occupying markets are entrepreneurial missions. If enterprises want to occupy the 21st century market, entrepreneurs must have a comprehensive 21st-century awareness of environmental protection and ecological awareness. Because the 21st century market will be a green light for the green products; consumption in the 21st century will be green consumption. This is a kind of consumerism that embodies consumer ethics, values, and cultural connotations. It is a rational consumption that consumers are responsible for. In order to meet this green demand, entrepreneurs must have:
1 The green production consciousness means the production that does not pollute the production environment and the surrounding environment of the enterprise and does not cause harm to people, nature and society;
2 The green technology awareness means adopting technologies that can greatly improve the quality and safety of green consumer products;
3 The awareness of green growth model is to protect the ecological environment as the center, reduce resource consumption and environmental pollution, promote optimal allocation of resources, and provide consumers with a growth model for cleaning products;
4 Green sign consciousness means that the company's products meet the international green certification requirements. The green sign has become a technical barrier for international trade in the 21st century. The number and price of products without green signs are limited when they are imported and exported.
5 Green marketing methods include improving packaging materials and technologies, and using packaging materials that can be reused as much as possible after recycling.
Increase environmental awareness in advertising and establish good green products and green corporate image. Entrepreneurs can only adapt to the 21st century market and achieve the goal of sustainable development only if they have the above-mentioned awareness and earnestly implement these goals. (Fang Haiyan)