A new move for established printers: Baron expands its network business

Baron, a veteran printer, was founded in California in 1962. It originally printed some report materials for the court. Due to good service, Baron took all of this business in the United States. Baron's customers are still concentrated in the legal industry and have a very high reputation in the industry.

With such good results, Baron has not yet stagnated. Last year, Baron set up a new department, BARN direct, to provide e-commerce solutions. Up to now, the company has earned a profit of $3.5 million. The result is quite good in the industry. . Baron's aortic seat and CEO Herry Scarpelli summarized BARONdirect's success in this way. First of all, it was an early start. Baron began to develop e-commerce systems in 1995 and entered this field earlier than other manufacturers. Followed by a new sense of business Many newcomers have stepped into the surface of e-commerce after entering the e-commerce, and did not penetrate in depth. Baron stepped out of this misunderstanding. It used the network as a means to provide customers with various solutions, so that customers' documents can be directly printed. Or plate making.

At present, BARRONdirect has 55 employees and its market is mainly composed of vertical markets in the legal industry. Of course, it also includes some 500 or even 100 strong technology companies. BARONdirect offers a wide range of services, including graphic design, typesetting, uploading document printing, fast printing, binding, and more.

Baron found that e-commerce, users often have to use some of the relevant data information, if the manufacturer reasonable organization and preservation of these data for users, users can use at any time, more importantly, Baron's operation is back to back, do not know Data content, Baron provides users with a comprehensive program and control tools, users can download and control these data at any time when necessary, so that users work more convenient and safe. This undoubtedly makes BARONdirect stand out from many service providers.

In the future development plan, BARONdirect also intends to carry out some international business, and form a network cooperation relationship with printers in different regions. In addition BARONdirect also hopes to increase more sales staff to achieve future economic growth.

It should be said that the current Baron company fully has the conditions for market expansion, which can be seen from Baron's advanced equipment configuration and production capabilities. Currently, Baron's equipment includes a four-color Komori press, a four-color Solna network printer, a four-color Akiyama printer, two bi-color Shinoharas printers, a Ryobi 3200 printer, and three dual-color Halm printers. Machines, three sets of seven-color Debao presses, two four-color Heidelberg presses, and three other three-color, six-color Heidelberg presses. In addition, Baron has a full-function binding machine that can provide paste, Folding, cutting and other services.

After setting up the high-tech company BARONdirect, Scarpelli clearly realized that to achieve future development plans, not only to maintain its leadership position in the traditional field, but also to strive for the first in the new Internet field. In fulfilling this goal, Scarpelli paid great attention to human resources. He set up the “401(K) benefit-sharing plan” in the company and promised that all employees are beneficiaries of the company’s revenue, aiming to fully mobilize the enthusiasm and creativity of all employees. , BARONdirect is also concerned about many venture capital, which is undoubtedly a good proof of the company's prospects. However, Scarpelli is very clear-headed. He understands that only the attention of new technologies and venture capital does not represent the success of the company. The customer is always God. Really establishing and maintaining a good relationship with customers is the key to success. BARONdirect's employees do not tirelessly solicit the opinions of their customers. From the details of the product to whether they are satisfied with the product, and even how fast to respond to customers, BARONdirect is concerned. With such a rigorous work attitude, at least the concept of the customer is the key to the success of BARONdirect, according to Scarpilli, although BARONdirect's rework rate has been extremely low, because good quality and service are really impeccable.

Of course, with the success of the e-commerce model, operators will often change their business decisions accordingly. After some traditional printers find exposure from e-commerce, they will shrink their traditional businesses and expand new e-commerce. business. Recently in San Diego, a printer that also provided e-commerce solutions even completely canceled its traditional printing industry. In this regard, Baron opposed, Scarpelli said that Baron attaches great importance to the Internet economy, but its traditional business is still the company's fundamental, for their own traditional advantages Baron b. Will strengthen without weakening. Scarpelli also stated that Baron always considers his position and it is crucial for the company to find a suitable market position.