Heidelberg will exhibit new digital printing solutions

At the printing exhibition in Hannover in March 2003, Heidelberg will exhibit a complete set of digital printing solutions, including digital presses and related software, under the slogan “Digital Inspiration”. Heidelberg Marketing, Sales and Service Director pointed out that if media such as television and the Internet can use digital printing technology, it will better reflect the tremendous advantages of this emerging technology. Because targeted advertising through variable data printing is much more effective than traditional forms of single advertising.

Heidelberg's digital printing series is expected to be the focus of the show. The audience will see great use of variable data printing. TVs that are printed with variable data will be more personalized and can enhance the connection between television and the audience.