Xeikon Digital Printing Experience and Digital Printing Prospect (2)
2019-02-02 10:03:47
If digital printers want to increase nonprinting revenues, digital printing will undoubtedly become the most powerful combat weapon in all presses.
Let me explain why. In the drupa exhibition press conference in 2000, digital technology was fully adopted. The whole process is completely digital or basically digital because we need to deliver printed materials to customers in a traditional way outside the press conference.
This is a key issue for the printing industry. Before explaining how we can solve this problem, I would like to talk about a major event that took place last year that has completely changed the entire landscape of the news media. That is the merger of AOL and Time Warner.
In an analysis article in the British Economic Weekly “Economist†which caused a great sensation in the printing industry, AOL and Time Warner signed the merger agreement in the light of the fact that human media requirements are integrated with entertainment and information. The article next wrote that in the past 20 years, the news media business has shifted from "broadcasting" to "narrowcasting." Originally, all news organizations were accustomed to making only one product or film or newspaper or television broadcast and then instilling these things into as many consumers as possible.
However, the use of digital technology in cable TV has dispersed the viewers of a few channel programs originally concentrated in one hand, thus changing the entire appearance of the media. The cable network meets the audience in a totally different way from traditional broadcasting. It no longer pursues only those programs suitable for men, women and children, but seizes people's different interests to create various special channels for different audiences.
I suggest that if we change this paragraph slightly to change the "news unit" to "printer" and "wired network" to "digital press," then we will get a very accurate description of the development of our printing industry. If these arguments are interchangeable, then we have obtained a very beautiful and convincing conclusion that the road to digitalization is completely correct. The other media industries have chosen this path correctly. We must also do this.
We often talk about the development trend of the printing industry is moving towards short editions, variable data printing, and the speed of conversion between printing tasks is getting faster and faster. This is actually a change from the "broadcasting" to the "narrowcasting" of the television industry. same. In the printing industry that we are engaged in, I call this development direction the "narrow media" exchange. This kind of change no longer needs to be favored by the public as it is for traditional printing. It is in an individualized way to attract people into this field.
It is on the premise of this demand that digital printing has entered the stage of history. However, a giant accepted the idea that the press must be digitized and then make important choices on two very different digital output methods.
One is a direct platemaking method using "direct" technology. It refers to a plate that is directly made of data into a conventional offset or CTP machine.
The other is what I call "genuine digital printing." It means that the data is exported directly to the press and no longer needs an intermediary such as a plate.
Using both methods can make printing faster, more economical, and both have a place in today's printing market. For a long time, the demand for multiple copies of the same document will continue. This will also be the mainstream of the printing market.
But how large will this mainstream market be? Z is just as narrow as the narrow media. This big market is also being split step by step. Let's take a look at the news media from old broadcasts to today’s web pages. From the popularity of the past to today’s transmission of information through specialized and personalized methods, the press industry has undergone earth-shaking changes. Our printing industry is also taking the path they have just taken. .
And taking this road of innovation is the key to promoting the development of digital printing. Accurately mastering and meeting the needs of target customers can greatly increase the value of printed products. This feature of accurately providing customers with the information they need is also a feature of the web and web pages. Only digital printing can convert these digital information into people's favorite prints.
The latest survey data from the US CAP Venture Printing Survey Company also highlights this point.
Conghua AP also predicts that the annual growth rate of on-demand printing retail sales in the United States will increase by 18% from 21 billion U.S. dollars in 2000 to 48 billion U.S. dollars in 2005. CAP also pointed out that the overall growth rate of the US printing market during the same period was only 4%. The vast majority of the growth in digital printing comes from the shrinking market share of traditional printing presses.
The CAP survey results in Europe are also basically the same. CAP forecasts that the annual growth rate of print-on-demand retail sales in Europe will be 22%. Retail sales will increase from 8,610 million euros in 1998 to 2 in 2004.
B3 billion 80 million euros. The market share of printing will also increase from 20% to 29%.
Facts have proved that traditional printers have realized this importance and are eager to take corresponding measures. In the latest NAPL survey, NAPL asked such a question: “What's surprising about what kind of service you plan to increase over the next two years is that 48% of the answers are “digital printing services.†This answer goes far beyond “Internet commerce.†And "database management" answers.
The above investigation has clearly demonstrated that "direct" technology has reached the end. If we use a car as a metaphor, digital information is like "real digital printing" of gasoline and "direct" technology can only be stopped by oil because it cannot use this new type of gasoline.
In contrast, true digital printers can flexibly apply these digital information for printing. If necessary. Officials can even print only one page for you. It can be seen that only true digital printing technology can help printers write your successful chapter in today's world and the future of printing.
If you allow me to make another metaphor, I would like to compare the digital revolution to a long process of reform. Do not go against the tide. Only the printers who follow the torrents of this reform can take advantage of the long wind to break through. (Finish)
Let me explain why. In the drupa exhibition press conference in 2000, digital technology was fully adopted. The whole process is completely digital or basically digital because we need to deliver printed materials to customers in a traditional way outside the press conference.
This is a key issue for the printing industry. Before explaining how we can solve this problem, I would like to talk about a major event that took place last year that has completely changed the entire landscape of the news media. That is the merger of AOL and Time Warner.
In an analysis article in the British Economic Weekly “Economist†which caused a great sensation in the printing industry, AOL and Time Warner signed the merger agreement in the light of the fact that human media requirements are integrated with entertainment and information. The article next wrote that in the past 20 years, the news media business has shifted from "broadcasting" to "narrowcasting." Originally, all news organizations were accustomed to making only one product or film or newspaper or television broadcast and then instilling these things into as many consumers as possible.
However, the use of digital technology in cable TV has dispersed the viewers of a few channel programs originally concentrated in one hand, thus changing the entire appearance of the media. The cable network meets the audience in a totally different way from traditional broadcasting. It no longer pursues only those programs suitable for men, women and children, but seizes people's different interests to create various special channels for different audiences.
I suggest that if we change this paragraph slightly to change the "news unit" to "printer" and "wired network" to "digital press," then we will get a very accurate description of the development of our printing industry. If these arguments are interchangeable, then we have obtained a very beautiful and convincing conclusion that the road to digitalization is completely correct. The other media industries have chosen this path correctly. We must also do this.
We often talk about the development trend of the printing industry is moving towards short editions, variable data printing, and the speed of conversion between printing tasks is getting faster and faster. This is actually a change from the "broadcasting" to the "narrowcasting" of the television industry. same. In the printing industry that we are engaged in, I call this development direction the "narrow media" exchange. This kind of change no longer needs to be favored by the public as it is for traditional printing. It is in an individualized way to attract people into this field.
It is on the premise of this demand that digital printing has entered the stage of history. However, a giant accepted the idea that the press must be digitized and then make important choices on two very different digital output methods.
One is a direct platemaking method using "direct" technology. It refers to a plate that is directly made of data into a conventional offset or CTP machine.
The other is what I call "genuine digital printing." It means that the data is exported directly to the press and no longer needs an intermediary such as a plate.
Using both methods can make printing faster, more economical, and both have a place in today's printing market. For a long time, the demand for multiple copies of the same document will continue. This will also be the mainstream of the printing market.
But how large will this mainstream market be? Z is just as narrow as the narrow media. This big market is also being split step by step. Let's take a look at the news media from old broadcasts to today’s web pages. From the popularity of the past to today’s transmission of information through specialized and personalized methods, the press industry has undergone earth-shaking changes. Our printing industry is also taking the path they have just taken. .
And taking this road of innovation is the key to promoting the development of digital printing. Accurately mastering and meeting the needs of target customers can greatly increase the value of printed products. This feature of accurately providing customers with the information they need is also a feature of the web and web pages. Only digital printing can convert these digital information into people's favorite prints.
The latest survey data from the US CAP Venture Printing Survey Company also highlights this point.
Conghua AP also predicts that the annual growth rate of on-demand printing retail sales in the United States will increase by 18% from 21 billion U.S. dollars in 2000 to 48 billion U.S. dollars in 2005. CAP also pointed out that the overall growth rate of the US printing market during the same period was only 4%. The vast majority of the growth in digital printing comes from the shrinking market share of traditional printing presses.
The CAP survey results in Europe are also basically the same. CAP forecasts that the annual growth rate of print-on-demand retail sales in Europe will be 22%. Retail sales will increase from 8,610 million euros in 1998 to 2 in 2004.
B3 billion 80 million euros. The market share of printing will also increase from 20% to 29%.
Facts have proved that traditional printers have realized this importance and are eager to take corresponding measures. In the latest NAPL survey, NAPL asked such a question: “What's surprising about what kind of service you plan to increase over the next two years is that 48% of the answers are “digital printing services.†This answer goes far beyond “Internet commerce.†And "database management" answers.
The above investigation has clearly demonstrated that "direct" technology has reached the end. If we use a car as a metaphor, digital information is like "real digital printing" of gasoline and "direct" technology can only be stopped by oil because it cannot use this new type of gasoline.
In contrast, true digital printers can flexibly apply these digital information for printing. If necessary. Officials can even print only one page for you. It can be seen that only true digital printing technology can help printers write your successful chapter in today's world and the future of printing.
If you allow me to make another metaphor, I would like to compare the digital revolution to a long process of reform. Do not go against the tide. Only the printers who follow the torrents of this reform can take advantage of the long wind to break through. (Finish)
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