Poster design and printing process

1 The characteristics of the poster design

Posters can be defined as: Large print ads posted in a flat format. It is a media for painting and design.

The poster has the characteristics of large picture and strong farsightedness. Most posters are displayed in outdoor public places that are easily followed by the public. To make an impression on the audience in a moment of a few seconds, the poster must have advertising elements, create a concise and harmonious picture, and have a strong visual effect. The design should highlight trademarks, logos, titles, graphics, contrasting colors, large areas of blank space, and concise visual processes. And the shape and color of the poster's image must be harmonious.

Poster design has both painting and design, with rational, functional and communication features. The design must also consider the printing process. Its performance can be divided into two parts: illustration and text. Illustrations include people, animals, landscapes, product images, trademarks, etc. Text includes titles, slogans, product names, and manufacturer names.

There are many kinds of posters, such as "business posters, cultural posters, product posters, exhibition posters, public service posters, such as alcohol and tobacco smoking, social security, nature protection, traffic safety and other posters.

Poster design is the visual communication elements of the brand, trademarks, titles, slogans, business addresses, descriptions and colors, according to the needs of the planning theme set off against each other, making it a novel and highly readable information carrier. The strength of visual communication in poster design depends on the level of layout design. The 5I law should be applied when designing, and it should be done from the perspective of the content of design ideas. That is to say: Starting with good ideas (idea), which we call “ideas”; starting from the immediate impact; all poster designs should be able to make the reader interested (incessantinterest); We need to add sufficient commodity intelligence information to our readers; under the influence of many factors, impulsive impulses will be driven by readers to achieve advertising creative purposes.

2 Poster Printing Performance

Posters can be expressed in realistic forms such as paintings or photographs, cartoon-style expressions, geometrical expressions, or abstract expressions, graphic expressions, and the like.

Poster design must not only take into account the ideological, authentic and artistic nature of the advertising performance, but also take into account the characteristics of the printing process, thereby improving the effectiveness of advertising performance. The following issues should be noted in the design:

● The design must take into account the opening of the paper. Design drafts that do not match the number will result in unnecessary paper waste. Therefore, the designer is best prepared with a sheet of paper for reference.

● Select the paper type appropriately. For example, color printing posters can use single-sided coated paper, and the number of grams of paper can be smaller. Can also be selected cloth paper, egg paper, glossy paper and so on. In addition to long-lasting quality papers, posters also use high-quality inks that do not fade.

● Designers should have a printed chromatogram on hand for use when selecting colors. Design colors as much as possible using primary colors, use less spot colors to avoid increasing costs.

● When designing the text on the poster, attention should be paid to the fact that the small number of imitation Song words should not be reversed. Avoid using italics and small words. The words on light-colored backgrounds should not be reversed. The colors of dark-colored words should not be too dark.

● Be sure to type proofs before starting printing, because the effect of display through the monitor after computer composing is often very different from the actual printed product. In particular, the designer can also adjust the color according to the effect of proofing. When the printer is officially printing, the printer can also adjust the ink of the printer with reference to the proof.

● If the surface of the poster is to be mounted, it is also recommended to avoid using dark colors for a large area of ​​the background color. Because the bubbles that may be generated during the slushing process will be too conspicuous under the dark background and affect the slushing effect.

In short, the design of posters must be based on the integration of creativity, arrangement, and printing techniques so that excellent print products can be produced.

(Author: Wang Yi Xiang)