"Interactive packaging" has become a new concept in the packaging field

Interactive packaging includes sensory packaging, functional packaging, and smart packaging. This concept allows packaging to print beyond just the category of improving image quality, but becomes part of the product, or even the product itself. The packaging processing technology identifies and categorizes the packaging and the products directly to be packaged, and makes people have a strong sensitivity to these final packaging. This brings considerable profits to both consumers and consumer goods processing companies. .
Now, we can see a wide variety of packaging products on the market, such as scented packaging, textured textures, and visually exaggerated packaging. As packaging products continue to diversify, it also opens the door to the market for flexographic printing. This is another application in the packaging field following the offset printing and the higher cost of gravure printing.
Functional packaging Functional packaging is a scientific method for solving packaging problems related to content. An example of a functional package is the corrosion protection of a liquid package, and the use of such a package allows the perishable product to maintain a longer freshness. For example, adding a special lid on the fruit juice box and performing heat sealing treatment can extend the shelf life and mouthfeel of the juice.
Another example of a functional package is a package designed to eliminate certain defects and deficiencies in the product itself, such as attaching an accessory to the package so that odors and gases in the product can be removed. Such packaging add-ons can also extend the shelf life of the product and maintain the fresh taste of the product.
Functional packaging can effectively prevent content from being disturbed and maintain its function, such as packaging of medicines with shrink film. In addition, anti-jamming packaging is also widely used in product promotion and promotion activities. A printing company abroad printed the product slogan on the outside of a beverage packaging box, and printed the barcode on the inside of the packaging box. Since the bar code is printed on the inside, it is hard to fake. Internal printing uses inks that are harmless to the human body and these inks do not come into contact with the product. There are also some images that are laminated between two films, that is, images are printed on two films, and the two are pasted together.
Feel Packing Feel Packing allows consumers to have an intuitive feel for a packaged product, such as tactile, visual or olfactory. The previously mentioned functional packaging is mainly used to protect the inside of the packaging (the actual product) without losing any value, and the sensation packaging mentioned here is mainly to create an overall external sensation, such as odor, texture and visual effects. .
For example, some feel that the packaging extracts the scent of the internal product to attract guests, such as toast, barbecue, chocolate, or fruit odors, and the extracted odor is fused into the adhesive or paint so that the entire package is full of attractive taste. In this way, a link can be established between the product and the consumer.
Another purpose of the package is to maintain the integrity of the product. For example, manufacturers of potato chips add the taste of potato chips to the packaging materials of the products to prevent the taste of potato chips.
Another example of a sensation package is a promotional event that Coca-Cola has done and hides a winning message hidden in the shrink film label on the product. Consumers must buy Coca-Cola products and store them in the refrigerator to know if they are winning. This is because the label is printed with temperature-sensitive ink and can only be taken when the temperature drops to a certain level. Eyes noticed.
Intelligent Packaging Intelligent packaging can contain a large amount of product information inside the package. It combines tags and monitoring systems to form an extended tracking system for checking product data. The monitored sequence includes the detection of printed colors, as well as advanced quality tracking information provided by computer chips.
Intelligent packaging uses internal sensing elements or advanced barcodes and trademark information systems, and uses the principles of sensory packaging and functional packaging to track and monitor products.
The use of UV and EB inks can effectively avoid bar code distortion. For more accurate data detection, data chip or micro-dot detection system can also be used for control.
Smart packaging is mainly used to detect deviations in packaging structures or materials. For example, the density of the packaging board material is checked to determine whether the produced carton has sufficient stiffness to meet the needs of the product, such as ensuring that the juice or milk does not leak out. Using laser detection technology, several parameters of the package can be measured, such as the microstructure of the packaging printing ink.