On the Cultural Choice of Packaging Design to Noumenon (I)

[Abstract] Under the influence of global information civilization, the packaging design of contemporary China is facing the cultural choice of deepening and developing. Due to the influence of popular wind and technical reproduction design, colorful and colorful packaging images have caused people to lose their ontological value orientation in a visual interest. Therefore, from the ontological attributes of human culture, locality and packaging ethics, packaging design should establish the trend of packaging design in the cultural context of new spirits, new tools, and new media, and achieve design innovation.
Key words: packaging design; ontology attributes; humanistic care; native culture; packaging ethics CLC number: J524.1; TB482 Document code: B Article ID: 1001-(2003)05-0069-03

The Cultural Choice Of Packing Design towards Noumenon
HUANG You-zhu
(Xiandan University, Xiangfan 441021, China)
Abstract: Functioned by the global information civilization, the Contemporary Packing design is fa-cing a cultural choice for a further development. Contributing to popularity, the actions such as technology duplication and the colorful packing pictures,people have lost their noumenon value orientation. There-fore, starting from the noumenon property concerning humanism culture, native nature and packing ethics, packing design is to establish its trend in such acultural linguistic context with a new meaning,new tool and media,the realization i creation a creation in its design.
Key words: Packing design;Noumenon property;Humanism care;Native culture;Packing ethics

Since the beginning of the new century, the digital survival mode has made a fundamental change in China's social life environment. Packaging design has become more and more rich and complex. It has become a packaging design system project through print media, photosensitive materials, and light efficiency media. The medium is linked to tens of thousands of colorful commercial transactions, and the symbol of technical reproduction in packaging design is more and more developed. The changes that are being experienced indicate that if traditional packaging design focuses on the functions and forms of nature and product objects, then contemporary packaging design has turned to human things. Under the influence of popular style, packaging images have appeared "variant", "splicing", and "commercial device" states, which have led people's visual discourse to the blurred and self-entertaining space, causing people to lose the packaging design in a visual interest. Ontology value orientation. In terms of ontological properties, packaging design is not an absolutely free artistic style. Packaging design has its own stipulations. Packaging design originates from the actual needs of people; it inherits its own national culture; it sublimates itself to people and society and naturally Harmonious ethics. Therefore, to expand and integrate the innovative design concepts in the cultural context of new spirits, new tools, and new media from the ontological attributes of packaging design is the limit to the breakthrough in technology and reproduction in the trend of packaging design in the world as a whole. The original design and law-based strategies are used to meet human needs in social life and work.
1 The involvement of humanistic care in the increasingly fierce competition in the commercialization of packaging design. The pursuit of quality of life by human beings is the origin of human creative activities. Packaging products are developed based on the strong need of humans to improve their living styles and improve their quality of life. Design plays a decisive role in them. It conforms to people's needs, promotes the harmonious interaction of human-machine products, and makes human efforts. The technical capabilities that can be mastered translate into products. However, human beings are increasingly deteriorating their living environment in the development of natural environments and scientific and technological resources, and the use of Mimu’s growth in the rate of growth and consumption levels, and the physical and psychological carrying capacity of human beings has increased. Therefore, human cultural packaging design It plays an important role in relieving the psychological pressure on human beings and improving the coordination between humans and nature. The concept of human cultural concept is to strengthen the affinity between design and human through the humanistic factors and the humanistic spirit advocated in packaging design.
First, we must pay attention to the needs of people as the starting point of design, and sometimes even if we grasp the packaging products in a certain aspect, some details of the obstacles to improve the design, can also make packaging products upgrade to a new level. For example, the portable bottle packaging design (Germany) that won the "Star of the World" award in 2001 was mainly used for cyclists and travellers. According to statistics, 15.5% of women suffer from varying degrees of injuries due to accidents while riding a bicycle in the wild. Because they cannot receive timely treatment without drugs, this medicine bottle packaging is safe to carry and use. Very popular with people.
The second is to realize the design innovation while paying attention to people's needs. Designers must not only understand the requirements of people on the functional use of packaged products, but also broaden their thinking and closely monitor people's psychological needs.
Therefore, according to the specific relationship between products and people, we carefully analyze the different psychological requirements that people may have on the products, and make people enjoy a high degree of psychological enjoyment by improving the pleasantness in terms of functional structure, material, shape, color, texture, and scale. In the dual role of practicality and sense of form, to enhance people's sense of pleasure in packaging products. At the same time, with the development of productivity, relatively loose market economic conditions have enabled the production of consumer goods to achieve a gradient of “quantity” supply to “quality”. In the rich commodity world, consumer-oriented packaging design Imported product features have greater freedom of choice, and the perspective of mass consumer demand shifts from satisfying material consumption to spiritual dependence. At this time, culture has become one of the important integration points of production and consumption. The humanistic concept is deeply rooted in the hearts of the people and the human touch is becoming stronger and stronger. . In particular, the infiltration of scientific and technological achievements into packaging products, technical beauty should reflect its advantages, to highlight the packaging requirements, it is necessary to highlight the design culture, it must be compassionate. If we say that in the information age, culture and emotions are psychological serial passwords that interpret the characteristics of packaged products, then the audience needs to enjoy the fun of decryption at this time, which is also the responsibility of packaging designers.
2 Indigenous Complex Will Make Packaging Design Eliminate the Shadow of Globalization The localization of packaging design refers to the differences among various nationalities in different countries, and manifests in terms of packaging discourse and its usage. Different regions have their special geographical environment and climate. Conditions, economic conditions, humanistic ideas, traditional customs, etc. The localized packaging formed in the Chinese national cultural environment and soil emphasizes the affinity and coordination between man and nature, blending in harmony, and paying attention to the simplicity of nature, pursuing the styling effect of human and nature. Such as our country's traditional packaging, aesthetics in practicality, the main purpose is to meet the requirements of life and psychological appearance, pottery, porcelain, wood, gold packaging equipment, southern straw to wear eggs, wrapped in lotus leaves, bamboo wine The packaging of bottles and other natural materials is both practical and ornamental, and at the same time it spreads the profoundness and cultural connotation of our native culture. Every historical process of human culture develops in the state of communication and application. Especially since the beginning of the 21st century, the world has been closely integrated with many information media, and post-industrial civilization has enabled people to consume a rich material civilization. It was also the extermination of local culture in the infiltration of foreign cultures, because the import of strong cultures spreads without roots, resulting in the loss of the richness and particularity of local culture in many regions. (To be continued)