Student Digital: The “Gold Rush Course” in Digital Printing

Often, the style of the company's decision makers will affect the development of the company. Just like “personality determines destiny”, the decision maker’s thoughts and actions also determine the fate of the company to a certain extent. Sang Sang Digital Co., Ltd. (hereinafter referred to as S&S Digital), under the leadership of its decision maker—executive director and general manager Fu Chunsheng, has managed to live a fast and vivid life. To this end, we have invited Fu Chunsheng to represent the student and students in the digital truth and express printing.

This is not done as an investment. We do it as a business.

Fu Chunsheng made such a statement when he talked about the company's original intention.

Shengsheng Digital is the company that incorporated the advantageous resources of Beijing Zhuo Rui Jiaxun Planning Co., Ltd. and Beijing Shengsheng Color Printing Co., Ltd., and entered the field of digital printing in 2001. It is the first "gold digger" for digital printing in China. Initially, S&C Digital introduced HP's small-scale printing equipment. After six months, it purchased the first Fuji Xerox DocuPrint C1255 in the country. Then, in 2002, it upgraded the device to the Fuji Xerox DocuColor 2060. Fu Chunsheng said: “To do this is not to do investment. We take it as a business. Because of this, we are also in the process of equipment introduction. We are constantly testing the market and observing the reaction of the market. The initial investment of the company is very large, but due to the immature technology and the high maintenance cost of the equipment, it has long since withdrawn from the market. We do not have such a large cost burden, so we have been sticking to it."

Sang-Sheng Digital insists that digital printing as a long-term development business, step by step, has become a professional company that combines the advantages of creative design of advertising design companies with the equipment strength of printing and printing companies. Demand customers provide solutions and one-stop services for prepress, printing, and post-processing, which not only eliminates the inconvenience of communication between customers and design, plate making, printing, etc., but also saves time and expenses. At present, S&S Digital has two digital printing companies in Beijing near the East and West Ring Roads. Its customers include IT, finance, insurance, securities, real estate, machinery, medicine, publishing, education, trade, and logistics.

The "price war" is not the long-term development of a company.

For the development plan, Fu Chunsheng expressed this view.

"Price war" is a disease that the rapid printing industry has developed to the present, and business operators have to face this trend. Sci-Tech Digital also encountered the same situation. Mr. Fu Chunsheng expressed frankly that S&C Digital has also been affected, but at the same time pointed out that the “price war” is not a long-term development of an enterprise. Enterprises should actively look for ways to deal with it. Your own service level. In the concept of student-born digital, it is necessary to raise the level of equipment, services, and personnel in accordance with market development, and ensure that all indicators are at the forefront of the market.

Digital printing equipment is an electronic product. Like electronic consumer goods, it has the characteristics of “fast update speed and rapid price drop”. However, the difference is that the investment in digital printing equipment is very high. Therefore, decision makers must weigh the investment return rate. Instead of recouping the investment, you are constantly using the money you earned to update your equipment. The digital investment in equipment is planned to ensure the good operation of funds. The existing digital devices include Fuji Xerox DocuColor 2060 digital color printing system + Fiery Ex2000d processor, Fuji Xerox DocuTech 75 black-and-white digital printer + Digipath 3.0 graphics file server, Germany ideal 6550-95EP electric program-controlled paper cutter, Taiwanese cousin TG- 530 wireless glue machine, Wiremac31 iron ring binding machine, Korea GMP355Q laminating machine, FB-600 nail bar binding machine, Rapid106E saddle stitching machine and so on. Let us pay attention to the fact that Digital Life attaches great importance to the postpress processing and uses the best equipment in the industry. Fu Chunsheng pointed out: “From the point of view of the process, printed materials are basically processed after printing, and post-press processing is the final and very important part of the print production process, which determines the overall quality of the printed matter. In addition, digital printing products The number is small, there is generally no or very few additions and discharges, so it is necessary to have the best post-press equipment in order to ensure the quality of printed products and reduce waste."

Printing is a service industry, so the quality of services is directly related to the survival of the company. In particular, the digital printing industry has higher requirements for services. Sang Sang Digital divides the business into 12 services, and each service is subdivided into multiple specific products. In this regard, Fu Chunsheng briefed us on five of the 12 services. In the area of ​​creative design, S&D Digital has an independent design agency—Beijing Zhuo Rui Jiaxun Planning Co., Ltd., which has its own specialty and style in the field of graphic design, especially overall planning, program consulting, creativity, and design of printed matters. Services include: corporate visual identity system (VI) design, corporate (commodities, events, etc.) logo design, sample books, periodicals, magazines, etc. Graphic design of various types of printed materials, various kinds of packaging and decoration design, book binding design, various conferences and exhibitions Design with prints, etc. In the field of offset printing, SBC Digital determines the use of digital printing or offset printing based on the number of impressions submitted by the customer, and then determines the use of open, four- or eight-push printing presses based on the number of pages and the number of pages submitted by the customer. Or use a print combination of different web presses. The "digital laser printing/copying" service provided by Digital Life is mainly to help customers complete tasks that cannot be accomplished in the office. In all kinds of meetings, prints are used, badges, table cards, documents, and conference manuals, which are all exquisite and illustrated. Moreover, the number of participants in many meetings is small, and the proportion of meetings within 100 people is relatively large. For these meetings, digital printing is the best solution for meeting printed matter. With its strong equipment strength and experience, Shengsheng Digital has successfully completed the data printing of major international conferences such as the 2003 Merger and Reorganization International Summit Forum and the 2004 Asian Financial Forum. For the printing of small-volume stickers, S&S Digital uses the German “Irly” brand copper surface adhesive, which has good color appearance and adhesive adhesion, suitable for printing stickers, labels, Printed products such as optical discs are more economical and faster than inkjet printing and screen printing. The nuances of Kung Fu are shown in detail. In the aspect of business formation, Sangsun Digital not only refines its products, but also joins its own ideas to make customers have a clearer understanding of the business.

“Professionals understand the principles of digital printing and are very familiar with their strengths and weaknesses. They will be able to solve the problems that arise in production. Therefore, professionalism is also one of the important indicators for selecting students digitally,” Fu Chunsheng further explained. The employees of S&S Digital have basically engaged in designing and printing. Therefore, S&P Digital's efficiency is very high in terms of pre-processing of documents and how to modify them to suit the operation of internal equipment of the company. Provide a comprehensive plan to make preparations. At the same time, Sang Sang-Digital also strictly checks when recruiting employees. If it is an experienced person who needs a certain level of technology, if he is a novice, he must have good learning ability and service attitude with the basic qualities. Work attitude. After entering the student digital, employees will receive further training. According to Fu Chunsheng, S&P Digital abandoned the old model of “meeting” in the training mode and adopted pragmatic methods such as “hands-on teaching” and “individual guidance”. In addition, various incentive measures were adopted to maintain the stability of the team. Sex, to avoid frequent flow of personnel, improve the overall quality of the team.

The most interesting thing in the past few years is how to "fight" with equipment.

Fu Chunsheng recalls that the company has been talking about the experience of the industry.

One of the reasons why digital printing is not favored by many people is because of the stability of printing, the lack of controllability of color, and the failure of machines due to various reasons. Once these problems arise, digital printing is "short and flat." The advantage of "fast" will disappear. “At the beginning, we encountered these problems are also very headache, very worried,” Fu Chunsheng laughed. “But now, in retrospect, the most interesting thing in the past few years is no more than how to fight the equipment.” Student digital The two fast printing shops are basically the same in equipment configuration, so that the two stores can complement each other and support each other when the equipment fails.

After several years of "fighting," the student-born digital has basically figured out the equipment's "temper" and can maintain a good operating condition at a critical time. Fu Chunsheng spoke to us about a tender project received by the government department in 2003. This batch of tender documents requires a total of more than 2,000 copies. The inside pages are black and white and colored, and each book has a unique logo on its cover. Numbering. This type of government department has a relatively large number of projects, a large amount of work, and a strong time requirement. Sang Sang Digital has stood out from several competitors and won this big list. Since then, it has begun to fully prepare for this project. First of all, in order to ensure the normal operation of the equipment, the company specifically asked the engineers of Fuji Xerox to stand by the equipment and prepare all the accessories and materials that may be used. Second, find a home in advance and make a final replacement. Finally, since the invitation to bid has a unique label for each copy, three copies of each copy of the tender book cover are prepared to prevent printing and binding problems. Workers worked continuously overtime for two days and nights, finally completing the activities on time. Throughout the production process, the equipment ensures efficient operation. And, in such a short time to complete such a large amount of print under the premise of ensuring the stability of color. This is mainly due to the fact that Sangsun Digital has adjusted its production process with years of experience, which not only satisfies customers' requirements, but also is suitable for machine printing. The stability of color is also effectively guaranteed. Fu Chunsheng said: "The problem is a challenge. We must have the courage to take up the job. We must do a good job when we receive the job. We must do a good job of preparation before we do it."

The attitude should be positive and measures should be safe.

Fu Chunsheng still maintains a consistent and prudent approach to the future development.

"Digital printing is a trend and it can't stop, but the difficulties are certainly there."

Fu Chunsheng has great confidence in the future, but he also frankly stated that there are more difficulties in development, such as when to update equipment and make use of the effectiveness of the equipment, how to manage staff, improve the overall quality of personnel, choose what kind of business model, and look for new growth points. Wait.

"The specification must come from the industry and go to the industry."

The digital printing market in China is still immature. The entire industry lacks standards, resulting in non-standard operations and may cause many disputes. In this regard, Fu Chunsheng called for: "The specification still depends on everyone groping in production, from the industry, to the industry, relying on everyone to maintain, so that it truly has practical significance."

"The market's plate is expanding. The key is how many problems you can do."

Fu Chunsheng pointed out: "Now the market for digital printing has been subdivided, and everyone's advantages are different. The market's plate is expanding. The key is how many problems you can do." Shengsheng Digital has been actively preparing for business expansion. In the field of variable data printing, Digital Life uses DocuColor and DocuTech variable data solutions, which overcome the hassle of converting previously incompatible data, and can be directly output from a variety of platforms, from the most simple points.