Packaging and "convenience" marriage (on)
Keywords: packaging design "convenience" product packaging
In recent years, with the changes in the domestic environment, China’s social stratum has begun to change, and people’s lifestyles and lifestyles have been changing accordingly. More and more single people have emerged, from the start-up business to the single-person family. The population of elderly people living alone is increasing. The appearance of new phenomena like the Dink family and single apartments shows that young people are increasingly assertive and focus on enjoying life. Traditionally, the concept of “family women†has been weakened, people’s life rhythm has been accelerating, and people are demanding less time and labor for household work. All of these have led to the growing demand for “convenienceâ€. The sales volume of convenience stores has gradually increased. The ability to provide convenient product packaging is becoming an important intrinsic value that can satisfy consumers and become a must for manufacturers and designers. What are the important factors to ignore?
One, OTC (on-the-go) packaging solutions for walking
The packaging design of “walking and walking†is based on the changes in consumer lifestyles and consumer behavior in recent years. Market analysts quickly discovered this propensity to consume: “Consumers have purchased a large number of product packaging that can meet their requirements for walking. "[ This demand will undoubtedly provide a good opportunity for packaging design, especially in the use of packaging concepts and materials, structural design, the current design is mainly focused on food and beverage products. Early packaging seldom took into consideration the use of the environment outside the home, although the beverage packaging of plastic bottles is a form of packaging suitable for walking, but it was originally designed for cost savings. Nowadays, with the increase in demand for such "walking and use", many packages begin to consider suitable solutions. As shown in Figure 1, WP launched a self-heating coffee wrapper at a convenience store in March this year. 175g of coffee was placed in a plastic container. When the consumer uses it, the bottom anti-theft device is pulled open and pressed to heat. The button, when pre-placed in the hollow wall of the package of calcium oxide and water are mixed, the heat generated can heat the coffee in the container to 145 degrees, and can be loaded for half an hour. The entire packaging container is lightweight, structural design is easy to handle, carry, easy to use and use (just press the button), whether in home, car, work, or travel, picnic, and outdoor sports, anytime, anywhere Easy to use.
Kellogg newly designed a cereal food packaging (see Figure 2), the design principle is very simple, the structure of the plastic cup container is divided into two layers inside and outside, cereals are packed into a rigid plastic cup, the outer space is reserved for Consumers load milk. When the consumer uses the milk, it is ready to drink. Through straws, cereals and milk are sucked into the mouth at the same time, which prevents the cereals from being immersed in the milk in advance, resulting in softness. The clever structural design of the package brings convenience to the consumer. The consumer can complete it through his own simple operation.
The closed lid structure of the cup container effectively prevents the underage children from splashing food on the road during the march. Packaging design for food and beverages needs to be considered for consumers in such places, especially for details. Even for products used at home, the packaging needs to be easy to use and save preparation time. Like Jennie-0's fast roast chicken products, the chicken can be taken out of the freezer and placed directly into the oven to make a smooth and tender roast chicken. The package is easy to carry, easy to use, no cleaning, etc., saving the preparation time .