The important role of product packaging

As the saying goes, people rely on clothes to rely on saddles. The packaging of hand sanitizers will also have a great impact on consumers, especially in the face of the "new things" such as hand sanitizer, which is a little unique, or a little bit small. Mistakes will have a significant impact on product development.
According to the supermarket promotion, there is no such hand sanitizer that occupies the market as easily as the blue moon. No matter where you put it, consumers will have a full moon bottle body, crystal clear and transparent green. Attracting, they will walk involuntarily, take a bottle in the shopping basket, and from time to time look back. Of course, its own strength is also the main reason why it can get 30% of consumers' support rate. Its rapid sterilization efficiency, soft feeling, and moderate price are all praised by consumers. This is the blue moon phenomenon brought out by successful packaging: You can buy home with a glance, and then rely on your own strength to make you come to it again, then its beautiful coat is even more attractive. Of course, we hope that the Blue Moon will also be able to produce some flexible packaging and travel accessories, which will bring a new level to environmental protection and its own development.
Goldfish regret for many years, Goldfish Cleansing Spirit has been occupying the majority of the North and even the national meal lotion market, in recent years, many new goldfish products on the market, has been welcomed by consumers. Goldfish Hand Sanitizer also benefits from the advantages of the old brand, with its simple and concise packaging, transparent soap, whale oil, VE, aloe vera and other multi-functional cleansing moisturizing ingredients and preferential prices. Once launched, it has attracted the attention of consumers. . But I don’t know if it was a coincidence or the reason of the product itself. In a large supermarket in Beijing, the author saw with his own eyes a consumer who took three bottles of goldfish and then put it back. Then he went to find a paper towel in full bags, and it turned out to be pressure. The liquid soap oozing from the mouth is “washing hands” for consumers. The author personally took several bottles inside, and they all had different degrees of stickiness at the mouth of the bottle. Asked the salesperson in the mall. They also regretfully said: “Many consumptions All of them were very interested in goldfish hand sanitizer, but it was because of some problems on the packaging that affected their choice." So I could not help but think of a lyric: "I don't love so much, just love a little bit." Yes, Consumers actually don’t want much. In today’s fierce competition, it’s not worth it if you lose a step because of “only a little bit worse”.
Kaimi's plastic film is also in the supermarket. A factory's labor union is picking labor insurance supplies for employees. Originally, their funds were limited. At first, they valued another brand similar to Kaimi in style and composition, and the price was lower. However, one of them accidentally discovered the plastic film outside Kaimi and said, "I still want to open rice. There are a lot of high-grade films on this film, and it will be clean if I send it."
Therefore, I thought of the “moon cake phenomenon” of the Mid-Autumn Festival. Before the Mid-Autumn Festival in the hotel and hotel, some moon cakes were presented to foreign friends. However, many guests were found to be grateful in person and quietly put it in the trash. Bucket, why? Because there is no separate sealed package. Of course, it was just a story many years ago. Nowadays, consumers are paying more and more attention to the outer packaging of products. Therefore, manufacturers are advised not to underestimate the level of our consumers and to make products more clean from the inside out.