Promotion of packaging design

Product packaging design plays a very important role in product promotion. The quality of packaging design directly affects the promotion of promotional activities. Packaging has a role to play in the promotion.

The Torch Ice Cream's outer packaging image is printed in rotogravure and consists of a trademark and a mouth-watering delicious ice cream pattern. Because the outer packaging of ice cream left a deep impression on the person, the customer will never change the initial impression of the product. A bag with a magic effect is a good example.

Richard Zulman, chief executive of Mooresville, a subsidiary of Torch & Ice Cream, said that because of the renewed popularity of sweets, retailers and consumers' reactions have become the most important factor. Zulman attributed the huge sales volume of this line to its successful visual packaging effect. It expresses different flavors of ice cream in front of consumers with vivid packaging patterns, such as almond ice cream and chocolate flavor ice cream. Because the product has exciting designs and packaging, it is hard to resist. Consumers buy, savor, start to like and buy again, and when they buy again they will not buy a bag but buy 4 or 5 bags at a time. So sweets are seen as a stimulating food.

Eliminate consumer indifference

At the initial stage of product launch, sales volume was disappointing. Designer Michael Brown called for an improved pattern. Packaging is an aspect of stimulating consumption. The torch company should pay attention and try to update the packaging. They decided to replace the packaging supplier and cooperate with Socono flexo printing and packaging company. “We know we need more attractive packaging,” explains Zulman. “We also know that a single improved pattern is not enough. We need to improve the quality of printing. We chose this company because of its reliable, high-quality printing and efficient service. Moreover, we know that this company has the ability to meet our needs. ."

Socono offers eight spot color films, an extruded 60-ga polypropylene, F61W plastic film (which can be reverse printed and coated on 60-ga PWS), and a It is composed of a metal film coated with BOPP. This eight-color bag is printed on a Soconod gravure press. Sonoco is just one of the big suppliers of flexible packaging in the confectionery industry. According to Sonoco’s domestic financial manager Hebert, due to the deadline for the remarketing of unsold products, the final packaging plan will be shipped to the packaging plant within 3 weeks after the final design drawing is delivered to the packaging supplier. Therefore, there are six weeks to completely change the eight-color packaging diagram. For some typical packages, it takes longer to prepare for pattern and print quality adjustments. Fortunately, Sonoco believes that they have the ability to speed up the production of products in order to maintain a competitive price and complete tasks on time.

Digital high-speed production

Hebert explained that the main reason Sonoco can shorten the construction period is the use of an engraving drum produced by the Keating Gravure company in the United States. Keating Gravure, located in Charlotte, is said to be one of the few in North America with a fully automated and highly skilled engraving process. From the processing of each graphic file to the daily delivery of the engraving drum, the entire process is electronically controlled. These automatic controls ensure that customers can obtain high-quality and durable rotogravure engraving drums at a reasonable price. Keating Gravure strives to shorten the production cycle because they own the Angelo's CreoScitex Iris press and the internal proofer. Pictures taken by these machines are an electronic thumbnail. The customer representative Mr. Russ Smith explained that although these plants are very far apart, they can still be color-coded in Charlotte and printed accurately in the Sonoco printing shop. The time and cost required to transport the proofed nights back and forth are therefore reduced. Hebert then added that despite Sonoco's digital proofing, Keating's touch-proof high-fidelity soft proofing and electronic proofing equipment ensure accurate and consistent matching of proofs with reproduced print colors.

In addition to improving graphic quality, new types of film (packaging materials) are also very important because it not only improves the quality of the package but also extends the service life. This is especially important for shipping to foreign markets. Now, this kind of food exported by the torch company is hot in Saudi Arabia and Japan. The listing of this new packaging product has caused a sensational response from consumers. Packaging has become an important factor in the success of ice cream sales.

Family pet toy is the best choice as a gift, the main material is plush fabric and PP cotton stuffing. It accounts for a huge amount of sales in the market. Many companies like to give a series of family pet toys such as stuffed dogs, stuffed pigs, stuffed ducks and so on to their employees as gifts on holidays. In the promotion of goods, there are many salesmen, the plush toys as promotional gifts to customers. Family pet toys are the best choice for gift giving. Plush toys gifts, low cost, cute modeling, fine workmanship, soft touch, not afraid of extrusion, convenient cleaning, decorative strong, high security, widely applicable to people and other characteristics. Therefore, plush toys are good for children's toys, decorating houses and giving as gifts.


Domestic Pet Toys

According to consumer preferences, plush toys have the following hot categories:
1. According to the modeling sources of plush toys, they are divided into animal plush toys and cartoon character plush toys;
2. According to the length of plush toys, plush toys are divided into plush toys and super soft short plush toys;
3. According to the name of people's favorite animal, it is divided into Plush Toy bear, plush toy Teddy Bear and so on;
4, according to the different stuffed plush toys, divided into PP cotton plush toys and foam particles toys.
Fabric Display

1.Yarn-dyed cloth: the structure of the silk thread is well shaped. The appearance is similar to 5 pieces of satin and 8 pieces of satin. The density is better than 5 pieces of satin and 8 pieces of satin. Specifications are generally 75 * 100D, 75 * 150D and so on. The raw material of tinted cloth: it can be cotton, blended or polyester, or pure chemical fiber, which is formed by the different organization of the fabric. The product that lubricious ding bu makes popularity is wide, glossiness drape feels good, feel soft. Elastic colored butyl cloth "adopts polyester FDY dayou light 50D*DTY75D+ spandex 40D as the raw material, and USES satin weave weave in the jet loom. Because the warp thread adopts dayou light silk, the cloth surface has charm, and occupies a place in the recent fabric market with the advantages of lightness, smoothness, elasticity, comfort and luster. Polyester low-elastic silk is the raw material, the fabric structure USES satin plain grain to change the texture, woven on the air jet loom, grey cloth and then after desizing, pre-shrinking, softness and other treatment, the fabric permeability is particularly good, and feel soft and smooth, fabric width is 150cm. Design and color d set comfort, modern sense, artistic sense in one of the new fabrics

2. Non-woven fabrics: They are directional or random fibers. They are a new generation of environmental protection materials. They are moisture-proof, breathable, flexible, light, non-combustion-supporting, easy to decompose, non-toxic, non-irritating and colorful.

3. Twill: various twill fabrics are used to make the surface of the fabric show oblique lines formed by warp or weft floating lines. Twill is a medium thickness denim, there are two kinds of thick, fine (20-40 pieces), are using 2/1 left twill organization, texture than plain cloth slightly thick soft, front lines clear.

4, rabbit wool: rabbit wool fiber scales are relatively smooth. Soft sex, hygroscopicity, do not have a ball, also be rabbit flannelette material underwear rises in recent years one of main reasons. Rabbit hair belongs to amino acid protein fiber, which is similar to the composition and structure of human skin, has a good skin-friendly feeling, and has the function of maintaining animal life.

5, crystal super soft wool surface to be more delicate, feel better. High density between fibers, strong three-dimensional sense of hair, beautiful appearance, compared with the original super soft, glossiness is higher, feel more soft and thick, fine texture, environmental protection and so on.

6, wool fabrics have a velveteen, velvet, velvet, cluster flannelette, polyester silk fabrics flannelette flannelette, knitted fabrics, cotton fabrics flannelette velvet, velvet fabrics, warp knitted fabrics flannelette (new varieties, with 50 d polyester yarn and polyester FDY such DTY75D / 36 f/strong mesh as raw material, using the knitting chain structure, fabrics successively after scouring desizing, finalize the design, dyeing, softening, stenter stereotypes, such as deep processing), hole ring flannelette, super soft plush cloth (the latest varieties), short plush cloth (the latest varieties)

Domestic Pet Toys

The company produces plush toys for many years, we have a professional designer, according to your requirements for design, you only need to provide pictures (physical or plan) can be customized. All products can be added to the cloth label, can be embroidered on the trademark, so that each product has the company's information, has its own brand, gifts more valuable, enhance the visibility of the enterprise. Our products are exported to many countries, such as Japan, Europe and America. All raw materials are environmentally friendly, as people continue to pursue a high-quality lifestyle, plush pillows in modern home decoration applications more and more.

Domestic Pet Toys

Domestic Pet Toys,Domestic Animal Toy,Cute Domestic Pet Toys,Customized Domestic Pet Toys

SHEN ZHEN HAO XIAN LONG TECHNOLGY.CO.,LTD , http://www.haoxianlongtoys.com