Problems that may be encountered in the implementation of third party packaging and countermeasures II

1.4 Poor communication between third-party packaging and customers, lack of cooperation

The distance between third-party packaging and customers is usually far away. It is limited by communication networks. Some companies have not even implemented office automation and production management information, resulting in insufficient sharing of information resources between third-party packaging and product manufacturers. There is no interdependent partnership.

In addition, because of the complexity of third-party packaging, companies believe that the use of third-party packaging has certain risks. Once a third-party packaging is adopted, there is almost no escape route, and it is very difficult to change the third-party packaging provider. Therefore, enterprise management People fear being overly reliant on third parties rather than risking third-party packaging.

2 Strategies to Successfully Implement Third Party Packaging

The implementation of third-party packaging needs to integrate existing packaging companies, improve stand-by functions, and improve service levels. It also requires Chinese companies to further understand third-party packaging, based on the principles of economic efficiency and scale. contract. Based on the above, we will boldly communicate and collaborate with specialized third-party packaging companies. At the same time, the state shall issue relevant support policies as soon as possible to provide a good external environment for Chinese enterprises to implement third-party packaging.

2.1 Integrate traditional packaging companies to improve packaging services

Traditional packaging companies have severe divisions, lack of integration between enterprises, intensive business advantages are not obvious, and scale benefits are difficult to achieve. Therefore, in the process of third-party packaging construction, packaging companies must take the road of joint development and carry out scale operations. For individual products, we carry out personalized packaging planning, integrate packaging design into the business scope, organically combine traditional paper, plastic, and metal packaging production companies, and adopt on-site service packaging methods, that is, third-party packaging companies invest a certain amount of funds. We provide appropriate packaging machinery and equipment and provide corresponding packaging personnel. We focus on the customer's product packaging to provide a wide range of high-quality packaging services, as follows:

1) After the third-party packaging company completes the complete packaging service, such as the packaging of pharmaceuticals, the third-party packaging personnel can use the centralized packaging method to transport the drugs to a third-party packaging company and meet the conditions for pharmaceutical packaging (such as temperature and humidity). Aseptic requirements, etc.)

2) For products that cannot be shipped to a third-party packaging center without packaging, take it. Station to door. The method of service is that the third party packaging company will directly pack the packaging equipment and packaging personnel to the product manufacturer to complete the packaging service. Refrigerator packaging can adopt this packaging method.

3) The third-party packaging company should increase the interface services with the third-party logistics, contact the logistics company for customer production, coordinate product transportation, and provide customers with certain value-added services.

2.2 Change Ideas and Correctly Recognize Third Party Packaging

The upper management personnel of the enterprise shall pay full attention to the benefits, conveniences, and changes brought by the third-party packaging to the enterprise. Small and full. The ideological concept boldly adopts third-party packaging. Third-party packaging provides enterprises with high-tech and professional eye-care skills, provides the latest and most advanced packaging technology and reliable information services, is conducive to the concentration of the company's main business, and focuses on the development, production and production of new products. The economic efficiency of the enterprise is at its best. The upper management personnel of enterprises should also recognize the source of profits of third-party packaging. Third-party packaging relies on scale procurement and scale production, and has advantages in economy over a single enterprise. It can reduce the idle rate of equipment and increase the utilization rate of equipment as much as possible. This means that companies do not have to invest heavily in the purchase of packaging equipment to obtain perfect packaging, which can reduce the company's investment in fixed assets and increase the return on capital.

2.3 Establishing partner alliance with customers to create truly third-party packaging

Third-party packaging provides packaged planning and packaging solutions, and builds an information service platform with customers, meets the packaging needs of personalized products with specialized services, and establishes a stable cooperative relationship with customers based on contracts or agreements. For example, when signing a service contract, it clearly defines its own rights and obligations. If a counterfeit phenomenon occurs due to packaging, the third-party packaging shares the risk with the customer. This obliges the third-party packaging to be kept confidential while continuing to provide customers with services. Develop new packaging products to establish long-term and stable cooperation relationship. In addition, third-party packaging companies must strengthen their business contacts with customer companies by providing a full-service approach, enhance interdependence, and develop strategies for partnerships to eliminate customer concerns.

3 Conclusion

Of course, as a developing country, if we want to successfully implement third-party packaging, we need the government to fully play its role as a platform to create a good external environment for the smooth implementation of third-party packaging, so that the packaging business can operate in a regular manner; and give full play to its organization. , coordination, planning functions, reasonable layout, and build an efficient third-party packaging service system.

(Wen / Wang Dongmei Shenzhen Vocational and Technical College)

Packaging Engineering