Internet continues to promote the growth of commercial publishing in 2000
2018-06-28 14:01:35
Today is a good time to develop commercial publications. This is a consensus reached by many publishers in 2000. All this is mainly due to the Internet. The Internet provides a more convenient channel for the transmission of information and thus promotes the growth of the communication industry. At the same time, publishers are also convinced of this development potential of commercial publishers, and it is expected that the profit of the entire commercial publication will increase by 10% to 15% in 2000.
Richard Burns, chairman of Thomson Business Finance/Insurance Group, said: Do not think that user needs are always the same. Always understand what users or readers want to do and how they plan to do it. This is the key to grasping the above opportunities.
What users want is a combination of paper media and electronic media, which is what most companies want to provide.
Philip Ruppel, vice president of McGraw-Hiu's business and public consulting group, pointed out that current business readers prefer electronic media to readers in any other field. Ruppel said that the company plans to conduct electronic publishing in different forms.
According to Rick Kravitz, senior vice president of Wolters Kluwer`s Aspen Publishing Company, each media has its own value. The company is publishing its works in various forms, including online publishing, print publishing, and CD-ROM electronic publishing. Among them, printed books are still the most important media, but online books have the best development trend and have been growing steadily. According to statistics, the output value of WKA in 1999 reached 390 million U.S. dollars, and it is expected to reach 430 million U.S. dollars in 2000.
Reed Elsevier`s Cahners business information company's attention in recent months has increasingly focused on the Internet, REC is planning a new Internet development plan led by its CEO Rripin Pavis. At the same time, REC has also set up a new digitization department. According to statistic REC, the commercial publishing revenue in 1999 reached 445 million U.S. dollars, and it is expected to reach 465 million U.S. dollars in 2000.
First, e-commerce information topped the list of commercial publishing users of business information seems to always feel that information is not enough, Ruppel pointed out that MG-H company is the fastest growing e-commerce books, such as published in January 2000 "Electronic decisive victory strategy" has so far Sold 100,000 copies. At the same time, books on investment are also one of the selling points. "24 lessons from investment costs" ranks first in the sales of MG-H. Ruppel also stated that the investment topic will remain the main commercial topic of MG-H. According to statistics, MG-H's commercial publishing revenue in 1999 reached US$666.6 million, and it is expected to increase by 8.1% in 2000 to reach US$72 million.
In the past year, John Wiley & Sons’s e-commerce and online investment topics have also seen rapid growth. According to the company’s spokesperson, the company has successfully published “The Power of Wealth,†which has been published worldwide for 100,000 this month. The book and other best-selling topics include "A variety of income streams" and "Planning company's future work". According to statistics, JW&S's commercial publication revenue in 1999 was $58 million, and it is expected to increase by 12% in 2000 to reach 65 million.
Second, the biggest challenge is to step forward if you wait until the reader needs to go to find a book, when the book comes out, readers may be afraid of the early transfer of interest, so to be able to provide information when the reader needs, to do this must be one step ahead. It is also the biggest challenge facing current commercial publishing. Thomson knows this well. They understand their readership and know what they are doing and what kind of information they want at each time. So publishers can always anticipate readers' needs in advance. According to statistics, Thomson’s commercial publishing revenue in 1999 reached US$575 million, and it is expected to increase by 10.4% in 2000 to US$635 million.
MG-H company's Ruppel believes that commercial publishing should focus on hot spots, and this hot spot is not already available, but it will soon come, that is, to publish the next hot topic and discover the best sellers.
Jerffer Paper of Prentice Hall Profession, Technology and Reference Press also holds the same point of view. He believes that grasping the trend of demand publication will help the future growth of the publishing company. His company will always try to understand what will happen in the next 8 months. ,this point is very important.
Third, publishers are optimistic that the future publishers of commercial publishing are full of confidence that the future of commercial publishing will continue to prosper. At the same time, publishers are also clear that competition in this field is not news media and comprehensive publishers, Burns pointed out the main reason, "We will not compete with others for speculation news, but we will cover these news and events more comprehensively. , More authoritative, business information readers need professional, in-depth information services, this is where we attract them."
Richard Burns, chairman of Thomson Business Finance/Insurance Group, said: Do not think that user needs are always the same. Always understand what users or readers want to do and how they plan to do it. This is the key to grasping the above opportunities.
What users want is a combination of paper media and electronic media, which is what most companies want to provide.
Philip Ruppel, vice president of McGraw-Hiu's business and public consulting group, pointed out that current business readers prefer electronic media to readers in any other field. Ruppel said that the company plans to conduct electronic publishing in different forms.
According to Rick Kravitz, senior vice president of Wolters Kluwer`s Aspen Publishing Company, each media has its own value. The company is publishing its works in various forms, including online publishing, print publishing, and CD-ROM electronic publishing. Among them, printed books are still the most important media, but online books have the best development trend and have been growing steadily. According to statistics, the output value of WKA in 1999 reached 390 million U.S. dollars, and it is expected to reach 430 million U.S. dollars in 2000.
Reed Elsevier`s Cahners business information company's attention in recent months has increasingly focused on the Internet, REC is planning a new Internet development plan led by its CEO Rripin Pavis. At the same time, REC has also set up a new digitization department. According to statistic REC, the commercial publishing revenue in 1999 reached 445 million U.S. dollars, and it is expected to reach 465 million U.S. dollars in 2000.
First, e-commerce information topped the list of commercial publishing users of business information seems to always feel that information is not enough, Ruppel pointed out that MG-H company is the fastest growing e-commerce books, such as published in January 2000 "Electronic decisive victory strategy" has so far Sold 100,000 copies. At the same time, books on investment are also one of the selling points. "24 lessons from investment costs" ranks first in the sales of MG-H. Ruppel also stated that the investment topic will remain the main commercial topic of MG-H. According to statistics, MG-H's commercial publishing revenue in 1999 reached US$666.6 million, and it is expected to increase by 8.1% in 2000 to reach US$72 million.
In the past year, John Wiley & Sons’s e-commerce and online investment topics have also seen rapid growth. According to the company’s spokesperson, the company has successfully published “The Power of Wealth,†which has been published worldwide for 100,000 this month. The book and other best-selling topics include "A variety of income streams" and "Planning company's future work". According to statistics, JW&S's commercial publication revenue in 1999 was $58 million, and it is expected to increase by 12% in 2000 to reach 65 million.
Second, the biggest challenge is to step forward if you wait until the reader needs to go to find a book, when the book comes out, readers may be afraid of the early transfer of interest, so to be able to provide information when the reader needs, to do this must be one step ahead. It is also the biggest challenge facing current commercial publishing. Thomson knows this well. They understand their readership and know what they are doing and what kind of information they want at each time. So publishers can always anticipate readers' needs in advance. According to statistics, Thomson’s commercial publishing revenue in 1999 reached US$575 million, and it is expected to increase by 10.4% in 2000 to US$635 million.
MG-H company's Ruppel believes that commercial publishing should focus on hot spots, and this hot spot is not already available, but it will soon come, that is, to publish the next hot topic and discover the best sellers.
Jerffer Paper of Prentice Hall Profession, Technology and Reference Press also holds the same point of view. He believes that grasping the trend of demand publication will help the future growth of the publishing company. His company will always try to understand what will happen in the next 8 months. ,this point is very important.
Third, publishers are optimistic that the future publishers of commercial publishing are full of confidence that the future of commercial publishing will continue to prosper. At the same time, publishers are also clear that competition in this field is not news media and comprehensive publishers, Burns pointed out the main reason, "We will not compete with others for speculation news, but we will cover these news and events more comprehensively. , More authoritative, business information readers need professional, in-depth information services, this is where we attract them."
110Cc Quad,Automatic Quad,Quad With Ce
Village,Fangyan beauty spot , http://www.china-racing-atv.com