Web publishing approaches traditional publishing

With the advent and progress of digital technology, traditional publications are constantly developing in the direction of digitization, which makes the current publication of books more and more diversified. In the 21st century, the burgeoning of online publishing attracted attention.

Internet publishing is unstoppable. Although traditional books, represented by paper media, still dominate the publishing industry today, the Internet is entering the field of book publishing with its rapid development momentum. It is relying on the Internet to edit and publish books. Online publishing of sales has shown its good momentum of development. There are mainly three forms of online publishing at present: First, publish information on web pages, readers can only read but cannot download. 2. Make the information into a file and send it periodically to e-mails to subscribers. Third, set up a download service on the web page, readers can download articles from a web page to a personal computer or reader free or paid according to their own preferences. In the network, readers can freely choose what they want to see according to their own preferences. They can also conduct two-way communication through dialogues and forums in the same way as above. It is because of the interactivity of the Internet that it is more relevant to readers and more accessible to readers.

In fact, the emergence of online publishing is only a matter of recent years, but from a worldwide perspective. The pace of its development is quite alarming. In Japan, about 1,000 of the approximately 450,000 publishing houses have their own websites and are preparing or are preparing to publish them online. Four years ago, none of the publishers engaged in online publishing had yet. In Germany, although the current amount of Internet publishing (including advertising) is only over 60 million DM, it is estimated that the future revenue from online publishing will increase at an annual rate of 15%. The earliest in the United States in the development of Internet publishing. Currently, 79% of publishers own their own websites. Although not all websites are now conducted. Internet publishing, but this figure is much higher than the proportion of U.S. companies using the site to sell or promote products online. This shows that in countries with relatively mature network technologies, the speed of network and publishing integration is much higher than that of other industries.
In China, online publishing has just started. Although dozens of publishers have already established their own websites, most of them stay in publishing book information. Conduct web promotion or mail order books. However, it is predictable. With the further improvement of network technology and related issues, online publishing will show up in China's book market. It is worth noting that the overwhelming trend of online publishing on the one hand is due to the network's own advantages, and more importantly, on-line publishing has effectively stimulated the sluggish book market. The use of online publishing can enable those who are busy working on weekdays and have no time to go to bookstores to buy books to taste books that suit their own tastes. From this perspective, the network is taking advantage of its own advantages and the traditional books reach Potential readers of those corners that are not reachable have been excavated and have effectively expanded the publishing market.

The impact of traditional publishing Although the emergence and application of network technology brought unprecedented shocks to traditional publishing, it brought unprecedented vitality and vitality to the publishing industry. Once the network and publishing are combined, they are quickly accepted by readers with the features and advantages that traditional publishing does not have.

The low price is due to the fact that online publishing is directly oriented to the readers and lacks the expenditure of some intermediate links, making the same content, the cost of watching online or purchasing via the Internet is only equivalent to 30-70% of the purchase of the same paper book.

Retrieval facilitates the search for keyword words to quickly find the desired content. This is the most significant advantage of online books compared to paper books.

Large readers of the reading space do not have to be limited by time and space, no matter where they are in the world. No matter how long you want to see the book, you can download it online or order it online. It can be said that online publishing has made publishing a truly unpublished publication.

Publishing and publishing are simultaneously performed on the Internet, but in fact they have already achieved traditional distribution. The picture shows that whether it is setting up a network to allow others to browse or send documents to others, it has actually completed the distribution and made the zero inventory in the sense of real work a reality.

Resource-saving paper readings consume a lot of forest resources and also cause serious environmental pollution. The current online sales of books is only a mode of online publishing, but it has not departed from the traditional physical carriers, but the future of online publishing will completely abandon the traditional model, so that the books can be completely downloaded and distributed on the Internet, making publishing information virtual The world is a model of circulation. From this perspective, online publishing will be a true green industry.

Needless to say, the features and advantages of online publishing have not only caused a huge impact on traditional publishing concepts, but also challenged the traditional publishing process. Traditional publishing is one of editing, printing, and publishing. In modern Internet publishing, various processes have undergone tremendous changes. Manual proofreading in traditional editing will be abandoned and replaced by online multi-level checkups. This error rate is almost zero, and the efficiency is greatly improved. From the perspective of sales, at present, online bookstores have mushroomed rapidly. Because they save multi-level wholesalers, they save a lot of the costs attached to books and can benefit readers more. It can be said that online publishing will be a new type of publishing model that is efficient, fast, and energy-efficient.

The prospect of the development of online publishing Can online publishing eventually replace traditional publishing? What are its development prospects?

From the perspective of its business prospects, due to the advanced means of online publishing, the publishing cost has been greatly reduced, attracting a large number of readers. With the development and improvement of network technology, the cost of online publishing will also decline. However, due to the reader's old reading tendency can not be changed in a short period of time, so many book sites are still "lose money earning".

From the perspective of technological development. The current Internet access means is increasingly advanced and tends to be diversified. The emergence of high-tech means makes the relationship between people and the Internet more and more close, and also creates better objective conditions for online publishing. E-books and Internet-reading software that have been applied to the Internet have been born, which means that even visually impaired readers can read their favorite books online. In fact, online publishing in the broad sense should be published and distributed through all electronic information channels including the Internet and telephone-based interactive telephones. In this sense, the prospect of online publishing is quite broad and attractive. In the near future, the current network will deviate from the traditional wired network system and rely on near-Earth orbit satellite systems to realize interactive network information transmission, so that the network publishing will become a true 5W publication (ie any person who Any place wherver, at any time Whenever, with anyone Whomener, any way Whatever publishes).

Problems that exist Although online publishing is moving forward with rapid development, its current problems and shortcomings cannot be ignored.

The first is the issue of copyright. In the past, publishing houses and authors only signed the agreement on flat-printing, and rarely authorized the “Internet electronic edition” authorization. Therefore, publishers often encounter a lot of undue trouble when they conduct online publishing. At this stage, the network legislation is still not perfect. For example, at present, there is no standardization of property rights in the copyright of Internet publishing, especially for the neighboring rights related to copyright in the network publishing (that is, the rights enjoyed by the communicators of the works). Clearly defined. It is understood that China's "Network Law" is being planned. It is believed that with the establishment and improvement of relevant laws, many problems plaguing online publishing will be solved.

Followed by the issue of the concept of publishers and readers. Many publishers have such fears that if books can be obtained from the Internet very cheaply and their copying is simple, it is bound to make a large number of people unwilling to purchase paper books. In fact, this worry is unnecessary. Because many readers are currently out of the traditional reading habits, they will not read the entire book on the Internet. Instead, they will only look at it roughly. Once they are interested in the work, they will inspire them to buy paper books.

There is also a problem with the font. This is particularly prominent in our country. Chinese characters are simplified. In traditional Chinese characters, the internal codes of Chinese characters used sometimes differ. Make some books open on the Internet but you can't read them.

The above issues are the crux of hindering the development of online publishing, and we need to gradually overcome them. However, whether it is like the river, online publishing has already occupied a place in the current publishing and will certainly play a greater role in the publication of the 21st century.

Obsidian Gemstone meaning

With its glassy luster, obsidian is a distinctive stone. Obsidian is formed as lava from volcanic eruptions cools within the earth. The speed at which it cools prevents crystallization and the rock forms as solid volcanic glass.

Although its most common color is black, obsidian can also be found in light brown, brown mottled with black, and black with a beautiful golden or silvery sheen.Snowflake obsidian is dotted with white patches where parts of the rock have begun to crystallize. The most prized obsidian by gemologists is the rainbow obsidian variety with purple, green and gold bands of sheen.

Obsidian was revered by ancient cultures. It was one of the major barter materials, and prized for its ability to be worked to razor-sharp edges for arrows and spears. It has been used since prehistoric times for making tools, masks, weapons, mirrors and jewelry.

Healing properties of Obsidian

Obsidian helps to protect the very sensitive against depression. It is the stone of the soft hearted and gentle people of the world. Use obsidian to help block negativity of any kind. As a black gemstone, it symbolizes self control and resilience. Black stones have protective energies in the sense that black is the absence of light, and therefore, can be used to create invisibility.

Sources of Obsidian

Obsidian can be found anywhere that volcanic activity has occurred. Some of its important sources today are South America, Japan, Mexico, Afghanistan, and parts of the United States. The San Carlos Apache Reservation in Arizona, United States, produces an interesting banded variety of obsidian known as "Apache Tears".

Black Obsidian

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