Inject "cultural flavor" into product packaging

Shanghai Jinhua Arts & Crafts Factory produces a variety of toys with top quality and lower prices than similar foreign products. However, these export-oriented products have always failed to obtain foreign patronage. Later, they found that the root cause of foreigners' dislike of toys was that the packaging was too simple. As a result, the factory aimed at adding a “cultural taste” to the product packaging goals, and immediately organized the designer to meticulously conceive of four types of plush toy animals such as bears, dogs, cats, and rabbits, and arrange them into a set of toy sets. There is a colorful pattern in the big box that is beautifully decorated. From the side of the box, through the bright cellophane, the lively and lovely animals are vivid and visible. The front of the box is also accompanied by a beautiful advertisement. The scenes are mingled with each other, and people can see and love each other. In the past, the situation of a depressed business was wiped out and replaced by a gratifying scene of foreign buyers rushing to buy.

Coincidentally. In order to rapidly occupy the market, Tianshi De Candy Food Co., Ltd. in Zhengzhou City not only competes first-class in product quality, but also uses brains in the packaging of candy. They cleverly applied a variety of artistic portraitures and opera facial expressions on candy wrappers. Portraits ranged from Huangdi, Daqi to Li Zicheng and Tan Xi. They included more than 100 celebrities, including Limpo, Sun Wukong, Liu Bei, and Cao Cao. Peking opera face, realistic image, fun, and some form an independent series. The children's set of accumulated sugar paper can learn a little more knowledge of history. Because these candy papers are so indulgent, they give people a feeling of wanting to be second, and two people still want to feel the whole thing, thus virtually playing a role in product promotion and promotion.

Although the above two cases have occurred in different times, they all show that cultural packaging can make products sell well. Good and inexpensive products, if equipped with superior packaging, will certainly add to the cake.

As we all know, wrapping paper (boxes, bags) is also an integral part of merchandise. By dressing up the goods just right, they can add color and add value to the merchandise and serve to beautify the merchandise and promote sales. However, how to do a good job in product packaging is very knowledgeable. It requires manufacturers to spend their thoughts and brains. The first is to add some “cultural flavors” to the product packaging, improve the external charm of the product, make people enjoy some kind of enjoyment in spirit, and thus stimulate the desire to buy; second, use “cultural” packaging products to coordinate with the product. Consistent, complement each other, the packaging of valuable products can be higher, give people the feeling of luxury value; popular products need to be tangible and practical, affordable and affordable articles; third is when using the "cultural" packaging products, must not Forget the most fundamental one, that is, we must ensure the quality of the product, make the product look like one, "inside" and "outside" are moving, so that the product can win the "market darling" status. (Chen Mingjie)